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Objectives: The current study is focused on concept of whistle blowing, to propose SWOT Evaluation Model for Whistle Blowing in Banking Sector, to identify strength, weakness, opportunity and threat. Methods/Analysis: The study was conducted in 8 banks of Mysore city, Karnataka. Simple random technique was used for the target respondents of different cadres. Structured questionnaire were administered during personal interview. Likert scale was used in the questionnaire. Data analysis tools include tabulation, averages, percentage analysis, charts and t test for hypothesis testing. Finding: The findings found strength and threat factor rather than opportunity and weakness factors among employees in banking sector. On one side banking sector encourages whistle blowing system by providing formal whistle blowing mechanism at the same time discourages employees in using the mechanism which reflects absence of complete support from the organization for whistle blowing. Findings are mainly based on evaluation conducted by using proposed SWOT analysis model for whistle blowing. Improvements: This study gives promising and encouraging results for whistle blowers in banking sector against retaliation of whistle blowers in the other workplaces.

Keywords

Banking Sector, Retaliation, SWOT Analysis, Whistle Blow, Whistle Blower.
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