Social Partnership as an Effective Form of Public-Social Interaction

Background/Objectives: Social partnership is a multidimensional social phenomenon. Different models of social partnership are of interest to social thought in Russia especially now in the transition period. Methods/Statistical Analysis: Article clarifies the concept of "social partnership" on basis of certain historical, social, political, and activity approaches, gives theoretical interpretation of their interaction mechanism, and traces the evolution and transformation of "social partnership" notion. Author formulates the concept of problem, identifies availability of a social model of public relations in Russia in concerned period, the nature of its relationship with the state and society involved in this process. Findings: The study of numerous foreign publications shows that the term "public relations" is not used in foreign literature. A huge number of books, brochures and articles in Western periodicals are devoted to the PR topic in the context of community affairs. Note that "community affairs" differ significantly from the concept of "public relations", whose interpretations are given above. At the present stage, "public relations" or PR is a segment of the global market environment, a full-fledged avenue in the international business, a technology to implement relations between political power and the population. It is especially important to underline that the concept of "social partnership", considering in theoretical and methodological terms, has significant differences from the term "public relations". It is much broader that is obvious from the first part of this section of definitions, formulated by the Russian scientists. Application/Improvements: Social partnership is the essential condition for strong state and well-to-do society. Neither strong state nor prosperous and happy society can exist without true partnerships between state and society.