Indian Journal of Science and Technology

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Background/Objectives: To explore the relationship between green manufacturing dimensions and ecologically conscious consumer behavior in electronics sector moreover to study the difference of demographic variables while exhibiting Ecologically Conscious Consumer Behavior (ECCB) towards purchase. Methods/Analysis: A sample comprised of 342 consumers from north India. Correlation and multiple regression are performed to find the significant relationship between green manufacturing dimensions and ECCB dimensions. Besides, to explore the association between demographic and carrier variables and ECCB while taking decision towards purchasing green electronics products. Findings: Results showed that there is significant relationship between green manufacturing and ECCB. Besides, age, education, income of the respondents are significant factors found across the sample which influence consumers’ ECCB towards purchasing green electronics products. Applications/Improvements: The theoretical and operational implications of the results are discussed in the paper. The study is limited to the perception of electronics product consumers from north India.

Keywords

Consumer Decisions, Ecologically Conscious Consumer Behavior, Green Products
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