Mind Maps and Employee Motivation - An Urban Perspective

Objectives: In the past three decades the usage of concept maps for understanding interests of individuals and for instructional purposes has grown significantly. Mind Maps have been considered as a tremendous tool for collaboration with everyone in the organization and to expand the ways of implementing important programmes. It eventually permits individuals to connect the input of each member in the group in creative and dynamic manner. When applied in brain storming sessions within a group, mind mapping can augment critical thinking and co-operation among the members which provides a base for mutual problem-solving. Individuals who participated in the group sessions expressed that they enjoyed the exercise very much and explicitly shared their opinions openly. Methods and Analysis: This paper aimed at studying the perception of employee motivation of Quality Assurance Design Department which was carried out at TVS SUNDARAM CLAYTON LTD. in Padi, Chennai, using census sampling method. Findings: Based on the Factor analysis, in total, four factors such as 'Human factor', 'Working attitude', 'Communication with team' and 'Motivation practices' are able to extract 75.3% of variance. The study concluded that these five factors were identified as important factors of perception of employees towards motivation using Mind Map. Applications/Improvements: This study can be applied in any learning situation where individuals or groups have a free will to express their opinion and develop on sub-domains relating the main theme.