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Investigation of the Key Success Factors in Virtual Tourism


Affiliations
1 Department of Business Administration & MBA, Payame Noor University, PO Box 19395-3697 Tehran, Iran, Islamic Republic of
2 Dean of Management and Accounting Faculty of Shahid Beheshti University
3 Executive Management, University of Payame noor, Iran, Islamic Republic of
 

The Information and Communication Technology (ICT) has caused immense revolution in tourism industry leading to the new generation of sightseeing called "Virtual Tourism" (VT). In this way, different aspects of impact on the development of VT, introduced as the success key factors. These aspects consist of an exclusive combination of ICT and Tourism. This study reviews the existing developments related to the VT, Electronic Readiness and Virtual Tourism Collaborative Networks as well as the study of the effective components in VT from ICT perspective. The methodology of the research is practical according to the purpose and descriptive-correlation based on its datagathering technique. Hence, the hypotheses are analyzed by Structural Equation Modeling / Path Analysis and Tests of Fit. Data is collected from some tourism enterprise managers in the city of Tehran. The results show despite recent progresses in ICT industry, VT needs much more investigations to establish in Iran. Also the results help to establish the VT easier than before.

Keywords

Virtual Tourism (vT), ICT, Virtual Reality (VR), Electronic Readiness, Iran
User

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  • Investigation of the Key Success Factors in Virtual Tourism

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Authors

Mohammad Mahmoudi Maymand
Department of Business Administration & MBA, Payame Noor University, PO Box 19395-3697 Tehran, Iran, Islamic Republic of
Hassan Farsijani
Dean of Management and Accounting Faculty of Shahid Beheshti University
Sara. S Tahery Moosavi
Executive Management, University of Payame noor, Iran, Islamic Republic of

Abstract


The Information and Communication Technology (ICT) has caused immense revolution in tourism industry leading to the new generation of sightseeing called "Virtual Tourism" (VT). In this way, different aspects of impact on the development of VT, introduced as the success key factors. These aspects consist of an exclusive combination of ICT and Tourism. This study reviews the existing developments related to the VT, Electronic Readiness and Virtual Tourism Collaborative Networks as well as the study of the effective components in VT from ICT perspective. The methodology of the research is practical according to the purpose and descriptive-correlation based on its datagathering technique. Hence, the hypotheses are analyzed by Structural Equation Modeling / Path Analysis and Tests of Fit. Data is collected from some tourism enterprise managers in the city of Tehran. The results show despite recent progresses in ICT industry, VT needs much more investigations to establish in Iran. Also the results help to establish the VT easier than before.

Keywords


Virtual Tourism (vT), ICT, Virtual Reality (VR), Electronic Readiness, Iran

References





DOI: https://doi.org/10.17485/ijst%2F2012%2Fv5i7%2F30515