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Organic Farming: A New Avenue for Rural Entrepreneurs for Sustainable Business
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The agricultural sector feeds around 57 percent of total workforce in India. This sector has its own set of problems like decreasing productivity, increase in cost of production, lower quality, environmental threat, and increase m poverty and suicide among farmers. It becomes important to study about the challenges that the sector is facing and to evaluate possible solutions to meet the challenges. This paper tries to evaluate organic farming as an option to deal with the problems faced by the agricultural sector and to point out the new business opportunities that organic farming brings for entrepreneurs and existing farmers.
Keywords
Organic Farming, Green Marketing, Entrepreneurship, Sustainability.
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