Review and Explanation of the Relationship between the Quality of Banking Services on Customer Demand from Bank Case Study:Shiraz Saderat Bank Branches

The study aims to explain the relationship between service quality and customer demand from the bank pays the bank. In terms of methodology, this study is both descriptive and analytical (correlation) and to identify factors associated with quality of service of correlation and multivariate regression tests were used. The study populationts consisted of all Saderat bank customers Fars province. The sample size is 201 people. The findings indicated a significant relationship between independent variables, reliability, responsiveness, reliability, empathy, tangibles, and the adoption of Islamic law with customer demand existed. Regression analysts shows that the first variable in the equation is reliability; these variables alone could explain the 0.41 percent of variations of quality of service. With the adoption of Islamic law into the next variable in the regression model, the amount added 0.1% to the coefficient of determination and the coefficient of determination of the existence of two variables is 0.51 reliability and acceptance of Islamic law. With the arrival of two variables, reliability and empathy 0.017 and 0.009 percent, respectively, the coefficient of determination is added, In total, these four variables have been able 0.544 (54 percent) of variables to explain the quality of service.