Extent of Subscriber Churn in Indian Telecom Sector Post MNP

The mobile number portability was launched in India in January 2011. Drawing on a sample of 551 mobile subscribers in the India, this study investigates the effect of mobile number portability (MNP) by focusing on subscribers' demographics and churn behaviours post MNR. The TRAI mandated number portability in telecom sector for customer benefits through increased competition in the industry. Statistical analyses in this study reveal, the switching behaviour as associated with usage and personal demographic variables. The findings show the effect MNP has on the high ARPU subscribers which suggests implications for both regulators and industries.