Internet Marketing:A Demand of Business Scenario

Internet marketing is also known as website marketing, online marketing and also better known as marketing of products or services on the Internet or marketing websites or at the own website of the organisation (Story, Louise and com Score , 2008]. It is a very beneficial way for organisations to introduce their services or products to their customers. The most interconnectivity nature of Internet marketing in terms of providing quick response and working on received responses, is a unique quality of the Internet Marketing [www.nytimes.com, 2008). This paper highlights on the fact that Internet marketing is considered to have a vast scope because it not only specifies to the Internet, e-mail, and wireless features. Internet marketing provides creative and technical aspects of the Internet, which consists of designing, development, advertising, and sales. It is the most suitable process for various companies and organisations to introduce their products and their required services online. Companies can target customers according to their areas of interests, or even they can work for their targeted products towards the customers belonging to a specific region or nation. Internet Advertising has the most crucial feature of modifying, tracking and testing their products in a very quick form as they receive feedback from their customers very quickly and even receive responses indirectly as when the customers check on their choice of products it gradually goes into the advertiser's log book by which the interests of the customers can be easily traced, their likings for their products, their features etc and by this means instant reports can be generated and new designs or product features can be developed soonest to suit the needs of the customers.