The Shift of Marketing to Brand Positioning:A View Point

The advertisements are going to be on very high heights, but some are good, some are annoying, some are simply waste, but the marketers are trying hard to be there in the market. The market condition shifting from old age to new age, production to sales, sales to new dimensions of marketing and in current era, it's going to be specific to positioning. So, this is the piece of theoretical aspect presented in the form of view point, indicating the previous condition of the marketing concept and distribution of the products, which has now transformed into positioning concept alone somehow. The aim of the view point is to provide the direction to the marketing researcher to explore the new marketing of the current era.