Insights into College Students Perception towards Cell Phone Advertisements

Cell telephones are not the best medium of connecting with every other but have end up medium for social interaction and additionally on the sale-purchase activity. They have end up necessity of life and also popularity symbol for the teenagers. Agencies are also taking advantage by advertising and with the aid of supplying products and services via cell apps. The present paper investigates the factors related to the perception of college students towards mobile advertisements. The study is based on primary data collected from a sample of 250 respondents from colleges of Hisar district of Haryana state. Suitable statistical tools like factor analysis have been used to analyse the data. The factor component analysis reveals seven factors named as: quality of services, familiarity with advertisements, cost, adoption of mobile advertisements, services and privacy. Component analysis discloses that student's cognizance greater on quality of services, cost and adoption of mobile ads while subscribing to any service provider Furthermore respondents also reveal that fee is likewise the crucial component whilst transferring to some other provider as college students wants less expensive call cost/sec in addition to initial subscription cost.