International Journal of Education and Management Studies

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Communication Satisfaction of Managers and their Organizational Commitment in Automobile Sector


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1 Department of Psychology, Banaras Hindu University, Varanasi, Uttar Pradesh, India
     

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The present study investigated the role of communication satisfaction on organizational commitment of the employees in the automobile sector. The sample consisted of 133 managerial employees from automobile organizations. The communication satisfaction of the employees was measured by a scale (Down & Hazen, 1977) consisting of eight dimensions namely communication climate, relationship with superior, organizational integration, media quality, horizontal communication, organizational perspective, relationship with subordinate, and personal feedback. The organizational commitment scale (Allen & Meyer, 1996) measured the commitment level of the employees on three dimensions namely, affective, continuance and normative commitment. Statistical analyses showed that all the dimensions of communication satisfaction were significantly correlated with affective and normative commitment in the automobile organizations. However, continuance commitment was not significantly correlated with all the dimensions of communication satisfaction. The stepwise multiple regression analysis indicated that relationship with subordinate and supervisor communication emerged as a significant predictor of affective commitment. Media quality and relationship with supervisor emerged as significant predictors of normative commitment. Communication climate emerged as the significant predictor of the continuance commitment. The findings have implications for the quality of communication in automobile sector and emphasise the positive relationship that exists between communication satisfaction and organizational commitment of the employees.

Keywords

Communication Satisfaction, Organizational Commitment, Automobile Industry.
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  • Communication Satisfaction of Managers and their Organizational Commitment in Automobile Sector

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Authors

Manisha Agarwal
Department of Psychology, Banaras Hindu University, Varanasi, Uttar Pradesh, India

Abstract


The present study investigated the role of communication satisfaction on organizational commitment of the employees in the automobile sector. The sample consisted of 133 managerial employees from automobile organizations. The communication satisfaction of the employees was measured by a scale (Down & Hazen, 1977) consisting of eight dimensions namely communication climate, relationship with superior, organizational integration, media quality, horizontal communication, organizational perspective, relationship with subordinate, and personal feedback. The organizational commitment scale (Allen & Meyer, 1996) measured the commitment level of the employees on three dimensions namely, affective, continuance and normative commitment. Statistical analyses showed that all the dimensions of communication satisfaction were significantly correlated with affective and normative commitment in the automobile organizations. However, continuance commitment was not significantly correlated with all the dimensions of communication satisfaction. The stepwise multiple regression analysis indicated that relationship with subordinate and supervisor communication emerged as a significant predictor of affective commitment. Media quality and relationship with supervisor emerged as significant predictors of normative commitment. Communication climate emerged as the significant predictor of the continuance commitment. The findings have implications for the quality of communication in automobile sector and emphasise the positive relationship that exists between communication satisfaction and organizational commitment of the employees.

Keywords


Communication Satisfaction, Organizational Commitment, Automobile Industry.

References