Item-Wise and Space-Wise Content Analysis of Swachh Bharat Mission in Hindi Newspapers

The press in India has vast potentiality of bringing change in the society. Media is watchdog of government policies and implementation of its programmes. The study aims to evaluate the newspapers' salient features in covering Swachh Bharat Mission and total number of items and space devoted to Swachh Bharat Mission by selected four Hindi newspapers i.e. Dainik Bhaskar, Dainik Jagran, Dainik Tribune, and Punjab Kesri, in Hisar city of Haryana state. The newspapers were selected based on maximum circulation of these newspapers. Content analysis of the selected newspapers was conducted in three phases i.e. 15 days before and 15 days after in launching year, first anniversary and second anniversary. According to space covered by items related to Swachh Bharat Mission, Dainik Jagran had maximum number of 205 items occupying 2802 col. cm. space followed by Dainik Bhaskar having 129 items occupying 1596 col. cm. space. The number of items and space covered in 1 st column was highest for Dainik Bhaskar (67 items & 488 col. cm) and Dainik Jagran (86 items & 744 col. cm). The number of items and space covered by Dainik Tribune was highest in column 3rd (14 items & 249 col. cm) and it was highest in column 2nd (23 items & 282 col. cm) for Punjab Kesri. Out of four selected newspapers, maximum items related to Swachh Bharat Mission were covered in 15 days after launching the mission by three newspapers i.e. Dainik Bhaskar, Dainik Jagran and Dainik Tribune.