Preferences, Utility, Major Constraints Faced and Implication Suggested by the Readers of Haryana Kheti

One of the most important and powerful tool of extension in the armory of Directorate of Extension Education is monthly agricultural Magazine; Haryana Kheti. A magazine published by Directorate of Extension Education from the last fifty years. It covers all important aspects of agriculture that affects the day to day life of farming community like; recent developments in the field of agriculture, animal husbandry, home sciences, along with government schemes and programmes related to welfare of farming community. Approximately 3,500 copies of Haryana Kheti are printed every month. To study the farmers' preferences, overall utility and constraints faced by the readers of the magazine, a study was conducted on the subscribers of Haryana Kheti. The sample was selected by choosing 10 respondents randomly from Eastern, Western, Northern and Southern Haryana, respectively. Another 10 respondents were selected from neighboring states of Punjab and Rajasthan. Data was collected by sending postal mail to the subscribers' addresses and conducting telephonic interview by using a well structures questionnaire/ Interview schedule. The collected data were analyzed and interpreted for drawing the conclusion. The study revealed the "Monthly Krishi Karaya" (Agricultural practices of the month) was the most preferred article, followed by articles on Agriculture, Animal Husbandry and articles on Government policies. As far as, overall utility of Haryana Kheti is concerned; more than sixty percent farmers told it as 'Very Use full'. Analysis of data related to major constraints faced by the farmers showed that 'delay in delivery' was very serious constraint, closely followed by 'Poor or lack of photographs' and 'poor printing and paper quality'.