Enhancing Commitment and Reducing Attrition in Indian Automobile Industry

In the recent times, rising attrition is a cause of concern in the Indian Automobile Industry particularly the frontline dealer sales force. Most research on commitment and attrition is focused on the relationship between these variables or related variables in various organisational sectors. There is huge scope to apply available studies on positively impacting employee attitude such as organisational commitment and thereby reducing attrition particularly in the Indian Automobile Industry. This paper therefore aims to study how organisational commitment can be enhanced in the Indian automobile Industry. More specifically this paper 1) examines recent challenges faced by the Indian Automobile industry 2) attempts to bring together recent Indian and International studies 3) explores the implication of the study on Organisational Commitment in automobile dealerships in India (Kaul & Singh, 2017b) and suggest practical solutions for reducing attrition and enhancing commitment 4) identifies research gaps and future scope of research on the topic.