International Journal of Education and Management Studies

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A Study of Customer Preference Towards Patanjali Products


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1 Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India
     

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Customer preference is affected by the advertising, social media. Patanjali is one of the great competitor of FMCG products in the market. So this study analysed why customer are interested to purchase patanjali products. For this purpose this study is carried out through a survey from 100 respondents. The result are of the study is analyzed by using descriptive study The data has been collected through standardized questionnaire which is developed by the Jaggi and Ghosh .The result of the study shows that most of the respondents are satisfied with the products of patanjali.

Keywords

FMCG, Customer Preference, Advertising , Buying Behavior.
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  • A Study of Customer Preference Towards Patanjali Products

Abstract Views: 447  |  PDF Views: 0

Authors

Kanika Garg
Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India
Sonam
Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India
Preeti
Department of Management Studies, Panipat Institute of Engineering and Technology, Samalkha, Panipat, Haryana, India

Abstract


Customer preference is affected by the advertising, social media. Patanjali is one of the great competitor of FMCG products in the market. So this study analysed why customer are interested to purchase patanjali products. For this purpose this study is carried out through a survey from 100 respondents. The result are of the study is analyzed by using descriptive study The data has been collected through standardized questionnaire which is developed by the Jaggi and Ghosh .The result of the study shows that most of the respondents are satisfied with the products of patanjali.

Keywords


FMCG, Customer Preference, Advertising , Buying Behavior.

References