International Journal of Education and Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Investigating Reasons for Organic Products:A Demographical Study in Hisar City


Affiliations
1 Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, India
     

   Subscribe/Renew Journal


Organic foods are basically natural food which are ecologically safe and produced with environmentally harmless processes. These foods do not contain man made inputs like pesticides, chemical fertilizers, genetically modified organisms and are not processed by means of irradiation, industrial solvents or chemical food additives. The study focused to study the demographic profile of respondents and to identify the reasons for buying organic product. In this paper descriptive analysis has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 respondents from Hisar district of Haryana. Respondents have a relatively equal proportion of males (58 %) and females (42 %). Majority of the respondents (5 8%) were married. Respondents are young and dynamic. Majority belongs to service and students mix. Moreover, most of the respondents were from middle income group. Majority of the respondents purchase organic product online, followed by retail shops. As we can see our respondents are youth and generally preferred online shopping. Respondents prefer to buy food/drink (40%), followed by cosmetics (35%) and clothes (25%). Regarding the reason for buying organic product, majority of the respondents preferred organic product because of the quality of organic product (64%), followed by health concern (19%), and prefer the taste/texture/feeling (17%). Youth is more concern about their health and ready to pay high price for the quality product.

Keywords

Ecologically, Ecologically, Genetically Modified Organisms and Factor Analysis.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Enneking, U. (2002). Analysis of food preferences using discrete choice modelling the case of organic sausages. Agrarwirtschaft, 52, 254-267.

  • Fotopoulos, C, & Krystallis, A. (2002). Purchasing motives and profile of Greek organic consumers: Acountry wide survey. British Food Journal, 104(9), 730-7 64.

  • Gil, J. G. (2000). Market segmentation and willingness to pay for organic products in Spain. InternationalFoodandAgribusiness Management Review, 3, 207-226.

  • Goleman, D. (2009). Ecological Intelligence. New York, NY: Broadway Books.

  • Grant, J. (2007). Green Marketing Manifesto. New York, NY: John Wiley and Sons.

  • Hill, H., & Lynchehaun, F. (2002). Organic milk: Attitudes and consumption patterns. British Food Journal, 104(7), 526-542.

  • Kamel, R, & Hoppin, J.A. (2004). Association of pesticide exposure with neurologic dysfunction and disease. Environmental Health Perspectives, 112(9), 950-958.

  • Lyons, K., Lockie, S., & Lawrence, G. (2001). Consuming green: The symbolic construction of organic foods. Rural Society, 11(3), 197-210.

  • Mondelaers, K., Verbecke, W., & Van Huylenbroeck, G. (2008). Importance of health and environment as quality traits in the buying decision of organic products. Proceedings of the First Workshop on Valuation Methods in Agro-food and Environmental Economics. Barcelona.

  • Phuah, K.T., Golnaz, T., Zainalabidin, M., & Mad, N.S. (2011). Consumers intention to purchase green food in Malaysia. International Conference on Innovation Management and Service, 14,113-118.

  • Raffaele, Z., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food. British Food Journal, 104(S-9), 643.

  • Saba, A., & Messina, F. (2003). Attitudes towards organic foods and risk/benefit perception associated with pesticides. Food Quality and Preference, 14(S), 637-645.

  • Shaw, D. S. (2000). The contribution of ethical obligation and self identity to the theory of planned behaviour: An exploration of ethical consumers. Journal of Marketing Management, 16, 879-894.

  • Vermeir, I., & Verbeke, W. (2004). Sustainable food and consumption: Exploring the consumer attitude- behavior gap. Working paper.

  • Wier, M., & Carmen, C. (2002). Market potential for organic foods in Europe. British FoodJournal, 104(1),45.

  • Yiridoe, E., Bonti-Ankomah, S., & Martin, R. (2005). Comparison of consumer perceptions and preference toward organic versus conventionally produced foods. Renewable Agriculture and Food Systems, 20, 193-205.

  • Zeinab, S.S.,& Seyedeh, M.S. (2012). The main factors influencing purchase behaviour of organic products in Malaysia. Institute of Interdisciplinary Business Research, 4(1),98-116.


Abstract Views: 243

PDF Views: 0




  • Investigating Reasons for Organic Products:A Demographical Study in Hisar City

Abstract Views: 243  |  PDF Views: 0

Authors

Sunita Mehla
Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, India
Suman Ghalawat
Department of Business Management, CCS Haryana Agricultural University, Hisar, Haryana, India

Abstract


Organic foods are basically natural food which are ecologically safe and produced with environmentally harmless processes. These foods do not contain man made inputs like pesticides, chemical fertilizers, genetically modified organisms and are not processed by means of irradiation, industrial solvents or chemical food additives. The study focused to study the demographic profile of respondents and to identify the reasons for buying organic product. In this paper descriptive analysis has been used to achieve the objective of the study. In the study, primary data has been collected with the help of semi-structured questionnaire from 200 respondents from Hisar district of Haryana. Respondents have a relatively equal proportion of males (58 %) and females (42 %). Majority of the respondents (5 8%) were married. Respondents are young and dynamic. Majority belongs to service and students mix. Moreover, most of the respondents were from middle income group. Majority of the respondents purchase organic product online, followed by retail shops. As we can see our respondents are youth and generally preferred online shopping. Respondents prefer to buy food/drink (40%), followed by cosmetics (35%) and clothes (25%). Regarding the reason for buying organic product, majority of the respondents preferred organic product because of the quality of organic product (64%), followed by health concern (19%), and prefer the taste/texture/feeling (17%). Youth is more concern about their health and ready to pay high price for the quality product.

Keywords


Ecologically, Ecologically, Genetically Modified Organisms and Factor Analysis.

References