International Journal of Education and Management Studies

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Social Transformation Led by Gig Economy


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1 Amity Global Business School, Mumbai, Maharashtra, India
     

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We are living in knowledge economy. We are also part of digitally connected world where we are exposed to huge amount of data and information. There is interference of technology in every sphere of life and we are experiencing technological revolution for a sustained period of time. There is disruption in every sphere of activity because of technological intervention. It is impacting our work culture and life style to a great extent. Job market is in the process of transition where regular, routine jobs are getting obsolete. Skilled professionals searching flexible work arrangements and they are prepared to take ri sk and learn something new for the sake of career advancement. White collar gig economy is gathering momentum in recent times. Currently organizations are in favor of downsizing to attain business sustainability, for which they are looking for competent professionals to accomplish project without them being on company's pay-roll. Current workforce is facing the difficulty to cope up with changing scenario in job market. Gig economy is emerging as a new trend which gives more weightage to part time, contract based and project based activities, where subject matter experts, professionals and skilled labor force are receiving the priorities. As per the latest statistics, there are approximately 15-20 million gig workers existing in India. It is surprising that efficient gig worker has more earning capability than regular workforce.

Keywords

Gig Economy, Subject Matter Expert, Technological Infusion, Market Disruptions.
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  • Social Transformation Led by Gig Economy

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Authors

Subhendu Bhattacharya
Amity Global Business School, Mumbai, Maharashtra, India
Sona Raghuvanshi
Amity Global Business School, Mumbai, Maharashtra, India

Abstract


We are living in knowledge economy. We are also part of digitally connected world where we are exposed to huge amount of data and information. There is interference of technology in every sphere of life and we are experiencing technological revolution for a sustained period of time. There is disruption in every sphere of activity because of technological intervention. It is impacting our work culture and life style to a great extent. Job market is in the process of transition where regular, routine jobs are getting obsolete. Skilled professionals searching flexible work arrangements and they are prepared to take ri sk and learn something new for the sake of career advancement. White collar gig economy is gathering momentum in recent times. Currently organizations are in favor of downsizing to attain business sustainability, for which they are looking for competent professionals to accomplish project without them being on company's pay-roll. Current workforce is facing the difficulty to cope up with changing scenario in job market. Gig economy is emerging as a new trend which gives more weightage to part time, contract based and project based activities, where subject matter experts, professionals and skilled labor force are receiving the priorities. As per the latest statistics, there are approximately 15-20 million gig workers existing in India. It is surprising that efficient gig worker has more earning capability than regular workforce.

Keywords


Gig Economy, Subject Matter Expert, Technological Infusion, Market Disruptions.

References