International Journal of Education and Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Factors Affecting Online Impulse Buying Behaviour


Affiliations
1 ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, India
2 G.H. Patel Institute of Business Management Sardar Patel University, Gujarat, India
     

   Subscribe/Renew Journal


The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.

Keywords

Online Impulse Buying, Impulse Purchase, Online Purchase, E- Commerce.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Abbas, A. G. (2015). Impact of demographic factors on impulse buying behavior of consumers in Multan-Pakistan. European Journal of Business and Management, 7(22), 96-115.

  • Beatty, S. E., &Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal ofRetailing, 74(2), 169-191.

  • Gopal, RD. (2016). Consumer buying behaviour towards online shopping: A literature review. International Journal of Information Research and Review, 03(12), 33853387.

  • Goyal, A. (2015). Rising trends of online shopping in India. Biz and Bytes, (5(2), 125131.

  • Sharma, K.C., & Garg, S. K. (2015). The impact of demographic factors on impulse buying behaviour of online and offline consumers (A Case Study of Punjab, Haryana. New Delhi & Chandigarh). International Journal of Engineering Technology, Management and Applied Sciences, 3(9), 63-69.

  • Schiffman,L.K. (2010). Consumer behaviour (IQthed.). New Delhi: Pearson India. Mathew, B. (2015). A study on changing trends in online shopping of Indian consumers in apparel segment. International Journal of Applied Research, 1(9), 207-214.

  • Parboteeah, D.V., Valacich, J.S., & Wells, J.D. (2009). Hyperlink. The influence of website characteristics on a consumer's urge to buy impulsively. Information Systems Research, 20, 60-78. http://pubs online.informs.org/doi/abs/10.1287/isre.1070.0157"t"_blank"o"Clickhere"

  • Sharma, R.K.M. (2014). Understanding online shopping behaviour of Indian shoppers. International Journal of Management and Business Studies, 4(3), 9-18.

  • Sangalang, RA. J.S. (2017). Factors influencing consumers impulse buying behavior in the fifth district ofcavite. DLSU Research Congress 2017. Manila, Philippines: De La Salle University.

  • Rook, D.W.,& Fisher, RJ. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22, 305-313.

  • Umair, A.P H. (2018). How website quality affects online impulse buying Moderating effects of sales promotion and credit card use. Asia Pacific Journal of Marketing and logistics, 30(l),235-256.

  • Young, E. (2013). Rebirth ofe-Commerce in India. Kolkata: Ernst and Young LLP

  • Young, E. (2016). Future of Digital Content Consumption in India. Ernst and Young LLP.

  • Zhang, K.Z., Hu, B., & Zhao, S.J. (2014). How online social interactions affect consumers impulse purchase on group shoppingwebsites?PACIS.

  • Zou, T. (2016). Online impulse buying behavior amongst undergraduate students in tianjin, the people's republic of China. Global Journal of Emerging Trends in eBusiness, Marketing and Consumer Psychology, 2(2), 406-423.

  • http://www.assocham.org/newsdetail.php?id=5669

  • https://orcommalienomore.wordpress.com/2011/10/02/%E2%80%98customer-isking%E2%80%99-what-it-means-in-today%E2%80%99s-market/

  • https://www.vccircle.com/cash-delivery-be-prominent-payment-mode-domestic-ecom/


Abstract Views: 336

PDF Views: 0




  • Factors Affecting Online Impulse Buying Behaviour

Abstract Views: 336  |  PDF Views: 0

Authors

Gautam Parmar
ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari, Gujarat, India
Jenis Chauhan
G.H. Patel Institute of Business Management Sardar Patel University, Gujarat, India

Abstract


The penetration of internet have change human life drastically, the internet and technology have also changes the terms of doing the business. Due to ease and convenience the online selling format getting popular in India. The impulse buying is considered as unplanned purchase which is carried out instantly. The various services provided by online seller such as cash on delivery, gift coupons, free delivery, customers review and other factors play a role in online impulse buying. The present paper tries to investigate the factors affecting online impulse buying. To achieve objectives the structured questionnaire was used and total 106 respondents were surveyed by applying convenience sampling method. The outcome of the study shows the price discount is most affecting factor for impulse buying followed by quantity discount, free delivery, cash on delivery, gift coupons, festive offers, debit/credit card offers, easy returns and end of season sale. The least affecting factors are Detail Product Description, customers review and e-mail notification.

Keywords


Online Impulse Buying, Impulse Purchase, Online Purchase, E- Commerce.

References