Problem Identification Analysis and Source of Information About ATIC Toll Free Number of CCS HAU Hisar by the Cotton Grower of Haryana

Knowledge and information are the most essential inputs of the era and must be effectively communicated to the farmers to respond successfully to the opportunities and challenges of social economic and technological changes for the improvement of agricultural productivity, food security and rural livelihoods. Agricultural Technology Information Centre (ATIC) came into existence at CCS Haryana Agricultural University, Hisar in February 2002. Since then it is providing free advisory to the farming community of the state on various aspect of agriculture and allied fields. The present study was conducted for identify the problem of cotton growers by using of toll tree number of ATIC . farmers call on the toll tree number of ATIC per month. Majority ofthe callers are from Haryana state. The cotton growers were selected from the list available inATIC by using random sampling from district Hisar and Sirsa, two leading cotton growing districts of Haryana. It was concluded that the more call from Hisar District compare to Sirsa District. 45.00 percent and 37.50 percent of the cotton growers identified the major problem related to Insect-pest identified by Hisar and Sirsa District respectively.