International Journal of Education and Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Farmer Producer Companies in Namakkal District of Tamil Nadu


Affiliations
1 Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
     

   Subscribe/Renew Journal


India is an agricultural country with huge farming population depending heavily on agriculture and allied activities. Nearly 92 % of operational holdings in Tamil Nadu being small and marginal holdings they have limited capacity to mobilize credit, adopt latest technologies and add value to their agricultural produce. Market inefficiency that reduces the producers share in consumer's rupee giving less remunerative prices to the farmers. Farmer producer company (FPC) is one such and relatively new legal entity of the producers of any kind, viz., agricultural produce, forest produce, artisan products, any other local produce where the members are primary producers. This study explored the status and marketing practices of FPCs followed in Namakkal district of Tamil Nadu. The sample respondents are FPCs and retailers who are involved in the sale of FPCs products. Purposive sampling method was used for collecting data by using structured interview schedule. Percentage analysis and Garrett's ranking techniques were used in analyzing the data. The results showed that the processors in FPCs should try to reduce the cost of their produce, so that it could attract all income peoples to purchase FPCs products. The profit percentage has been less for retailers through FPCs products. The retailers should have to develop competitive market promotion measures to create awareness to the consumers about the FPC value added products. Providing discounts, offers and new combo packs for FPC products should be promoted to attract the consumers.

Keywords

Farming Population, Agricultural Activities, Farmer Producer Company.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Bijman, J., & Wollni, M. (2008). Producer organisations and vertical coordination: An economic organization perspective. Paper presented at Contributions of cooperative Self-help to economic and social Development.

  • Pustovoitova, N. (2011). Producer company as an institutional option/or smallfarmers in India. Lunds Universite.

  • Salokhe, S. (2016). Farmers producer organization for effective linkage of small producers with market. International Journal of Applied Research, 2(10), 142-146.

  • Sawairam, P. (2015). Case study of farmer producer organization in Maharashtra in the era of globalization. IBMRD's Journal of Management and Research, 4(2), 55-63.

  • Stockbridge, M., Dorward, A., & Kydd, J. (2003). Farmer organizationsfor market access: A briefing paper. Wye Campus, Kent, England: Imperial College, London.

  • Trebbin, A. (2014). Linking small farmers to modem retail through producer organizations-experiences with producer companies in India. Food Policy, 45,35-44.


Abstract Views: 327

PDF Views: 0




  • A Study on Farmer Producer Companies in Namakkal District of Tamil Nadu

Abstract Views: 327  |  PDF Views: 0

Authors

T. Nivetha
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
T. Samsai
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
M. Kandeeban
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India

Abstract


India is an agricultural country with huge farming population depending heavily on agriculture and allied activities. Nearly 92 % of operational holdings in Tamil Nadu being small and marginal holdings they have limited capacity to mobilize credit, adopt latest technologies and add value to their agricultural produce. Market inefficiency that reduces the producers share in consumer's rupee giving less remunerative prices to the farmers. Farmer producer company (FPC) is one such and relatively new legal entity of the producers of any kind, viz., agricultural produce, forest produce, artisan products, any other local produce where the members are primary producers. This study explored the status and marketing practices of FPCs followed in Namakkal district of Tamil Nadu. The sample respondents are FPCs and retailers who are involved in the sale of FPCs products. Purposive sampling method was used for collecting data by using structured interview schedule. Percentage analysis and Garrett's ranking techniques were used in analyzing the data. The results showed that the processors in FPCs should try to reduce the cost of their produce, so that it could attract all income peoples to purchase FPCs products. The profit percentage has been less for retailers through FPCs products. The retailers should have to develop competitive market promotion measures to create awareness to the consumers about the FPC value added products. Providing discounts, offers and new combo packs for FPC products should be promoted to attract the consumers.

Keywords


Farming Population, Agricultural Activities, Farmer Producer Company.

References