International Journal of Education and Management Studies

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Factors Influencing Decision of Customers Purchasing Life Insurance Product with Reference to Education Group in Gujarat Region (Chi-square Analysis Approach)


Affiliations
1 Supervisor Instructor, Department of Employment and Training, Industrial Training Institute, Mansa, Gujarat, India
     

   Subscribe/Renew Journal


The rationale of the study is to factors influencing the decision of customers purchasing life insurance product with reference to education group in the Gujarat region. The study has used descriptive research design. Primary and secondary data are used, primary data collected from structured questionnaires from 1505 respondents and secondary data collected from book, research articles, newspapers and websites. 30 factors have been identified, which influenced decision of customers to purchase life insurance product with reference to education group. The present study emphasize on chi-square analysis approach. Various hypothesis testing have been done with reference to education group. This study identified dependent and independent variables on the purchasing decision for life insurance products with reference to the education group.

Keywords

Life Insurance, Factors, Education, Dependent And Independent Variables, Purchasing Decision
Subscription Login to verify subscription
User
Notifications
Font Size


  • Beck, T., & Webb, I. (2003). Economic, demographic and institutional determinants of life insurance consumption across countries. The World Bank Economic Review, 17(1), 51-87.

  • Dewar, D.M. (1998). Do those with more formal education have better health insurance opportunities? Economics of Education Review, 17(3), 267- 277.

  • Dyuti (2013). Determinants of consumer purchase decision of Health Insurance in Kerala. Thesis submitted to Cochin University of science and Technology Dash, G. (2018). Determinants of life insurance demand: Evidences from India. Asia Pacific Institute of Advanced Research (APIAR), 4(2), 86-99.

  • Hwang, T., & Greenford, B. (2005). A cross-section analysis of the determinants of life insurance consumption in Mainland China, Hong Kong, and Taiwan. Risk Management and Insurance Review, 8(1), 103-125.

  • Ioncica, M., Petrescu, E., Ioncica, D., & Constantinescu, M. (2012). The role of education on consumer behaviour on the insurance market. Social and Behavioral Sciences, 46, 4154-4158.

  • Liu, H., Gao, S., & Rizzo, J. (2011). The expansion of public health insurance and the demand for private health insurance in rural China. China Economic Review, 22(1), 28-41.

  • Negi, D., & Singh, P. (2012). Demographic analysis of factors influencing purchase of life insurance products in India. European Journal of Business and Management, 4(7), 169-181.

  • Outreville, F. J. (1996). Life insurance markets in developing countries. The Journal of Risk and Insurance, 63(2), 263-278.

  • Prajapati, K., & Jetawat, H. (2022), A study on factors influencing decision of customers purchasing life insurance product with reference to age group in Gujarat region (Chisquare Analysis Approach). Global Journal of Research in Management, 12, 61-72.

  • Showers, V. E., & Shotick, J. A. (1994). The effects of household characteristics on demand for insurance: A to bit analysis. Journal of Risk and Insurance, 61, 492-502.

  • Yadav, B., & Tiwari, A. (2012). A study on factors affecting customer investment towards life insurance policies. International Transaction Journal of Engineering, Management, and Applied Sciences and Technologies, 1(7), 106-123, ISSN 2277-3622.

  • Zhuo, Z. (1999). Demand for life insurance: An empirical analysis on China. Zeitschrift fur Versicherungwesen, 6(7), 323-326.

  • Zietz, E. N. (2003). An examination of the demand for life insurance. Risk Management and Insurance Review, 6(2), 159-191.


Abstract Views: 204

PDF Views: 0




  • A Study on Factors Influencing Decision of Customers Purchasing Life Insurance Product with Reference to Education Group in Gujarat Region (Chi-square Analysis Approach)

Abstract Views: 204  |  PDF Views: 0

Authors

Kalpeshkumar B. Prajapati
Supervisor Instructor, Department of Employment and Training, Industrial Training Institute, Mansa, Gujarat, India

Abstract


The rationale of the study is to factors influencing the decision of customers purchasing life insurance product with reference to education group in the Gujarat region. The study has used descriptive research design. Primary and secondary data are used, primary data collected from structured questionnaires from 1505 respondents and secondary data collected from book, research articles, newspapers and websites. 30 factors have been identified, which influenced decision of customers to purchase life insurance product with reference to education group. The present study emphasize on chi-square analysis approach. Various hypothesis testing have been done with reference to education group. This study identified dependent and independent variables on the purchasing decision for life insurance products with reference to the education group.

Keywords


Life Insurance, Factors, Education, Dependent And Independent Variables, Purchasing Decision

References