Article on “advertising directly impact the behaviour of consumer”

Advertising is the communication link between the seller and the buyers or the consumer. It does not simply provide information about products and services but is an active attempt at influencing people to action by an overt appeal to reason or emotion. Advertisements are designed to sell the products of the advertiser and to influence favourably the public mind individually and collectively with respect to the interests of the advertiser.Advertising inspires customers to purchase the products. It is said that an advertisemsnt is waste It only increase the cost and the money spent on it also goes waste. But today in the age of competition advertisement has become a part and parcel of man's life and it haunts us all the time. In this modern age even a progressive businessman cannot succeed without the help of advertisement. He has to deliver an attractive and forceful advertisement to promote the sale of his product.Advertising is so powerful and popular that it is taken as equal to marketing. Mass media are used intensively to advertise products. Marketing without advertising seems to be impossible. Advertising is just a magic stick to actualize marketing goals.