International Journal of Education and Management Studies

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Identify and Prioritize the Effective Factors on Quality of Electronic Banking via Mobile Phone (Case Study: Mellat Bank Customers of Qazvin Province)


Affiliations
1 Department of Internal Business Management Abhar Branch, Islamic Azad University, Abhar, Iran, Islamic Republic of
2 Allameh Tabatabaee University Tehran, Iran and Mohammad Jalili Azad University, Abhar Branch, Islamic Azad University, Abhar, Iran, Islamic Republic of
     

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This study was to evaluate the relative importance of effective factors on quality of banking via mobile, and then prioritizing them. The survey area was Mellat bank customers of Qazvin province that were sampled in 2013. Identified factors were analyzed using exploratory factor analysis in SPSS and new variables were identified. After that, by using confirmatory factor analysis in LISREL software, we tried to investigate the validity of the obtained model and tool. In order to prioritize and obtain the relative importance of factors and sub-factors it was investigated by using AHP (analysis of hierarchical process) method. According to carried research, from experts' point of view it was specified that content of mobile banking is the most important factor in quality dimension of it. The usefulness and customer service were in following ranks and design was in last rank.

Keywords

Electronic banking, Banking through mobile, Analysis of hierarchical process (AHP)
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  • Identify and Prioritize the Effective Factors on Quality of Electronic Banking via Mobile Phone (Case Study: Mellat Bank Customers of Qazvin Province)

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Authors

Roya Yosefi
Department of Internal Business Management Abhar Branch, Islamic Azad University, Abhar, Iran, Islamic Republic of
Abolfazl Tajzadehnamin
Allameh Tabatabaee University Tehran, Iran and Mohammad Jalili Azad University, Abhar Branch, Islamic Azad University, Abhar, Iran, Islamic Republic of

Abstract


This study was to evaluate the relative importance of effective factors on quality of banking via mobile, and then prioritizing them. The survey area was Mellat bank customers of Qazvin province that were sampled in 2013. Identified factors were analyzed using exploratory factor analysis in SPSS and new variables were identified. After that, by using confirmatory factor analysis in LISREL software, we tried to investigate the validity of the obtained model and tool. In order to prioritize and obtain the relative importance of factors and sub-factors it was investigated by using AHP (analysis of hierarchical process) method. According to carried research, from experts' point of view it was specified that content of mobile banking is the most important factor in quality dimension of it. The usefulness and customer service were in following ranks and design was in last rank.

Keywords


Electronic banking, Banking through mobile, Analysis of hierarchical process (AHP)