HR Issues in Higher Education: Key Workplace Challenge for Branding and Internationalization in Education

Higher Education is a powerful tool to transform economy. Higher Education is a major driver of the global knowledge-based economy, since economic competitiveness depends, on the long run, on the quality of human resources. Education is an essential tool for achieving economic sustainable development. Skill requirement in the global labour market and internationalisation is changing the world of higher education. In Indian scenario higher education is experiencing tremendous expansion due to growing employment opportunities. The emergence of GATS and global level education providers have opened threshold for global competition and partnership. Due to foreign regulatory bill approval in Sept, 2013 with certain modifications in UGC regulations, foreign universities interest is growing rapidly to explore the potential in the fast growing Indian education market. There is also an urgent need in India to meet the rising demand for higher education due to demand of workforce which meets global standards. The researcher had conducted the study to understand the educational governance of Universities in Mumbai city and to look perceptively and analytically at the affiliated organizations, to work for business enhancement in the scenario of internationalization in higher education. The outcome of study helps to become aware of micro (college level) and macro environment (private and foreign collaborations) in relation to the higher educational system. The findings suggest that in order to achieve the goals there has to be substantial expansion of quality education and training of students for raising employability and productivity. Business practices in universities and colleges have to be attuned to new business requirements such as marketing and publicity, improving quality of education and trainings at all levels; and make education system more flexible and inclusive for sustainable growth.