Journal of Applied Information Science

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Role of Social Media for Knowledge Sharing among Students and Staff in Institutions of Higher Learning: A Case Study of Bomet University College, Kenya


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1 Department of Computing and Information Science, Maasai Mara University, Kenya
     

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Social media has a lot of promise for improving networking, collaboration, experience sharing, and communication. Everyday, the number of people who use these sites grows. The study’s goal was to see how Bomet University College (BUC) students and staff used social media to improve their learning. A case-study survey was employed using mixed methodologies to analyze the role of social media for knowledge sharing. The study’s target population was the personnel and students of Bomet University College, which included a total of 684 undergraduate students. Cronbach’s Alpha Coefficient was utilized to confirm the instrument’s reliability, with a coefficient of 0.812 obtained from the findings of the pilot study. Interviews and questionnaires were used to gather information. The study established that all respondents used social media for information exchange, sociability, and educational endeavor support, with WhatsApp and Facebook being the most popular social media platforms among both staff and students. The study recommends that policymakers in institutions of higher learning inspire students and staff to make use of social media in a professional and productive manner.

Keywords

Digital Media, Institutions, Knowledge Sharing, Social Networking
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  • Role of Social Media for Knowledge Sharing among Students and Staff in Institutions of Higher Learning: A Case Study of Bomet University College, Kenya

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Authors

Winnie Chepngetich
Department of Computing and Information Science, Maasai Mara University, Kenya
Abraham Mutua
Department of Computing and Information Science, Maasai Mara University, Kenya
Shem Khamadi
Department of Computing and Information Science, Maasai Mara University, Kenya

Abstract


Social media has a lot of promise for improving networking, collaboration, experience sharing, and communication. Everyday, the number of people who use these sites grows. The study’s goal was to see how Bomet University College (BUC) students and staff used social media to improve their learning. A case-study survey was employed using mixed methodologies to analyze the role of social media for knowledge sharing. The study’s target population was the personnel and students of Bomet University College, which included a total of 684 undergraduate students. Cronbach’s Alpha Coefficient was utilized to confirm the instrument’s reliability, with a coefficient of 0.812 obtained from the findings of the pilot study. Interviews and questionnaires were used to gather information. The study established that all respondents used social media for information exchange, sociability, and educational endeavor support, with WhatsApp and Facebook being the most popular social media platforms among both staff and students. The study recommends that policymakers in institutions of higher learning inspire students and staff to make use of social media in a professional and productive manner.

Keywords


Digital Media, Institutions, Knowledge Sharing, Social Networking

References