Journal of Commerce and Accounting Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Awareness and Risk Perception about Financial Services:With Special Reference to Women Investors of Punjab


Affiliations
1 Government College of Commerce and Business Administration, Chandigarh, India
     

   Subscribe/Renew Journal


The financial awareness among the women investors is very important as it has a significant impact on their preferences and choices. The awareness also influences the risk perception. Financial awareness is a huge substantial concern as it dissuades and deforms the investment behaviour thereby affecting the risk taking ability of the women investors. As there are numerous financial services available, it is important that the women who are to receive the services may first need to be made aware of their benefits. The current study aims to study the awareness and risk perception about financial services with special reference to the women investors of Punjab.

Keywords

Women Investors, Awareness, Risk Perception and Financial Services.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Slovic, P. (1972). Pyschological study of human judgement: Implications for investment decisions. Journal of Finance, 27(4), 779-799.

  • Gibbons, F. X., & Gerrard, M. (1995). Predicting young adults’ health risk behavior. Journal of Personality and Social Psychology, 69, 505-517.

  • Madhumathi, R. (1998). Risk perception of individual investors and its impact on their investment decisions. Ph.D Thesis submitted to Bharathiyar University, Coimbatore.

  • Bajtelsmit, V. L., & Bernasek, A. (2001). Risk preferences and the investment decisions of older Americans. AARP Public Policy Institute Report, Washington DC.

  • Davar, Y. P., & Gill, S. (2009). Antecedents of households’ investment decision-making process: A study of the Indian households. South Asian Journal of Management, 16(4), 44-75.

  • Madhusoodanan, T. P. (1997). Risk and return: A new look at the Indian stock market. Finance India, 11(2), 285304.

  • Chou, S. R., Huang, G. L., & Hsu, H. L. (2010). Investor attitudes and behavior towards inherent risk and potential returns in financial products. International Research Journal of Finance and Economics, 44, 16-29.

  • Srinivasan, R., Chopra, K., & Vivek, A. (2011). An empirical study on financial awareness of working women in India. Research Journal of Social Science & Management, 1(6), 268-280.

  • Fish, J. (2012). Behavioral Finance: A Study of Gender Effects on Investing Decisions. Retrieved from http://conservancy.umn.edu/bitstream/132175/1/Jenna%20Fish%20cum%20laude%20CSOM%20sp12.pdf

  • Chturwedi, M., & Khare, S. (2012). Study of saving pattern and investment preference of individual household in India. International Journal of Research in Commerce and Management, 3(5), 115-120.

  • Prasad, L., & Sharma, S. K. (2015). A study on customer’s preference while investing in systematic investment plan. Journal of Commerce & Management Thought, 6(3), 477-486. ISSN: 0976-478X.


Abstract Views: 367

PDF Views: 0




  • Awareness and Risk Perception about Financial Services:With Special Reference to Women Investors of Punjab

Abstract Views: 367  |  PDF Views: 0

Authors

Subina Syal
Government College of Commerce and Business Administration, Chandigarh, India

Abstract


The financial awareness among the women investors is very important as it has a significant impact on their preferences and choices. The awareness also influences the risk perception. Financial awareness is a huge substantial concern as it dissuades and deforms the investment behaviour thereby affecting the risk taking ability of the women investors. As there are numerous financial services available, it is important that the women who are to receive the services may first need to be made aware of their benefits. The current study aims to study the awareness and risk perception about financial services with special reference to the women investors of Punjab.

Keywords


Women Investors, Awareness, Risk Perception and Financial Services.

References