Journal of Commerce and Accounting Research

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A Comparative Study of Intention to Use Agent Banking Vis-a-Vis Traditional Bank Branches in Bangladesh


Affiliations
1 Senior Lecturer, Faculty of Business Administration, North South University, Dhaka, Bangladesh
2 Associate Professor, Faculty of Business Administration, American International University, Dhaka, Bangladesh
3 Financial Advisor, Hazrat Khajar Bashir Unani Ayurvedic Medical College & Hospital Foundation, Jamalpur, Bangladesh
4 Professor, Institute of Innovation in Technology and Management, GGSIP University, Delhi, India
     

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Information technology has signaled a paradigm shift in the service availability to the customers. Banking services have grown in phenomenal dimensions and agent banking is much to be credited for this increase in market reach. Researchers conducted a review of literature which brought about numerous advantages and challenges of agent banking services. This research paper has used the social exchange theory (SET) as the basis in trying to understand and analyze the case of Bangladesh in identifying the factors relating to adoption of agent banking compared to traditional banking systems. The study is corroborated from data collected at Tongi area of Bangladesh, and seeks to validate the findings with the help of empirical evidence analyzed using SPSS software. The paper serves as an extension to prior literature on intention to use services. The findings can be used as a foundation to design marketing strategies for developing markets with similar demographics.

Keywords

Agent Banking, Social Exchange Theory (SET), Banks, Bangladesh.
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  • A Comparative Study of Intention to Use Agent Banking Vis-a-Vis Traditional Bank Branches in Bangladesh

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Authors

Mahmud Habib Zaman
Senior Lecturer, Faculty of Business Administration, North South University, Dhaka, Bangladesh
Abdul Kader Nazmul
Associate Professor, Faculty of Business Administration, American International University, Dhaka, Bangladesh
Shuvashish Roy
Financial Advisor, Hazrat Khajar Bashir Unani Ayurvedic Medical College & Hospital Foundation, Jamalpur, Bangladesh
Sarmistha Sarma
Professor, Institute of Innovation in Technology and Management, GGSIP University, Delhi, India

Abstract


Information technology has signaled a paradigm shift in the service availability to the customers. Banking services have grown in phenomenal dimensions and agent banking is much to be credited for this increase in market reach. Researchers conducted a review of literature which brought about numerous advantages and challenges of agent banking services. This research paper has used the social exchange theory (SET) as the basis in trying to understand and analyze the case of Bangladesh in identifying the factors relating to adoption of agent banking compared to traditional banking systems. The study is corroborated from data collected at Tongi area of Bangladesh, and seeks to validate the findings with the help of empirical evidence analyzed using SPSS software. The paper serves as an extension to prior literature on intention to use services. The findings can be used as a foundation to design marketing strategies for developing markets with similar demographics.

Keywords


Agent Banking, Social Exchange Theory (SET), Banks, Bangladesh.

References