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An Empirical Analysis of Factors Affecting the Adoption of E-banking Services


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1 Apeejay Institute of Management, Technical Campus, Jalandhar.
     

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In the changing economic scenario and in the face of severe competition, banks are fast assuming the role of financial supermarkets. It has been necessitated by the growing need for one-stop outlets, offering diverse financial products and services to the customers. These changes around the world are dedicated to technology, which is considered as the key driver for the changes and provides a huge support and tremendous impetus to the speed and efficiency needed to deliver variety of customer services. The study revealed that the current usage and growth rates in the use of E-banking services also confirm the huge potential of digital technologies for the banking sector. The present study is an attempt to investigate empirically various factors affecting the adoption of E-banking services. The factor analytic methodology has been used to analyze the benefits of E- banking for based on responses received from the customers who use E- Banking Services. The default solution resulted in extraction of nine factors.

Keywords

E-banking, Digital Technologies
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  • An Empirical Analysis of Factors Affecting the Adoption of E-banking Services

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Authors

Sukhmani Virk
Apeejay Institute of Management, Technical Campus, Jalandhar.
Anurag Pahuja
Apeejay Institute of Management, Technical Campus, Jalandhar.

Abstract


In the changing economic scenario and in the face of severe competition, banks are fast assuming the role of financial supermarkets. It has been necessitated by the growing need for one-stop outlets, offering diverse financial products and services to the customers. These changes around the world are dedicated to technology, which is considered as the key driver for the changes and provides a huge support and tremendous impetus to the speed and efficiency needed to deliver variety of customer services. The study revealed that the current usage and growth rates in the use of E-banking services also confirm the huge potential of digital technologies for the banking sector. The present study is an attempt to investigate empirically various factors affecting the adoption of E-banking services. The factor analytic methodology has been used to analyze the benefits of E- banking for based on responses received from the customers who use E- Banking Services. The default solution resulted in extraction of nine factors.

Keywords


E-banking, Digital Technologies

References