Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Investors' Perceptions About Kisan Vikas Patra(KVP):Evidence from Agartala


Affiliations
1 Department of Commerce, Tripura Central University, Suryamaninagar, Tripura (West), Tripura, India
2 Department of Commerce, Tripura Central University, Suryamaninagar, West Tripura, Tripura, India
     

   Subscribe/Renew Journal


The objectives of the study is to report the motivating factors of respondents for investing in Kisan Vikas Patra (hereafter, KVP), a post office saving scheme and to assess the perceptions about the strategies to make it as an efficient investment instrument. An interview schedule comprising 41 questions with personal interview has been used to collect data from a sample size of 153 respondents chosen using different non-probability sampling techniques. A protocol interview with 10 respondents followed by a pilot survey with 20 respondents is carried out to check the validity of the questions, reliability and sample adequacy test is also performed. Through Factor analysis, five major factors are extracted. Based on such factors, student's t-test is carried out. The findings indicate that a number of factors ranging from safety, liquidity, investment and maturity in cash, satisficing return, non-disclosure of sources of income and Permanent Account Number (PAN) motivate for invest in KVP. It documents that a number of issues need to be amended like allowing tax benefits, reduction in maturity tenure, rationalising KYC norms, increase in the rate of return, provision for e-certificate and e-investment etc. The study also acknowledges its few limitations.

Keywords

Kisan Vikas Patra (KVP), Post Office, Survey, Factor Analysis, Student’s T-Test.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Arangasami, A. (1992). A study of small savings schemes in Tamil Nadu with special reference to Madras District during 1981-82 to 1990-9. Unpublished thesis, University of Madras, Tamil Nadu, India.
  • Barsky, R. B., Juster, T., Kimball, M. S., & Shapiro, M. (1998). Preference parameters and behavioural heterogeneity: An experimental approach in the health and retirement study. Quarterly Journal of Economics, 112(2), 537-580.
  • Bishnoi, S. (2013). An empirical study on investors’ behaviour in national capital region (NCR). International Journal on Global Business Management and Research, 1(2), 14-26.
  • Berthoud, R., & Kempson, E. (1992).Credit and Debt: The PSI Report, London: Policy Studies Institute.
  • Burton, D. (1994). Financial Services and the Consumer. London: Routledge.
  • Cooper, B., & Donald, R. (2000). Business Research Methods (7th Ed.)New York, McGraw-Hill/ Irwin.
  • Danzinger, S., Vandergaag, J., Smolensky, E., & Taussig, V. (1982). The life-cycle hypothesis and the consumption behaviour of the elderly. Journal of Post-Keynesian Economics 5, 20-27.
  • Das, R. K., & Panda, P. (1996). Investorsprotection and analysis. Southern Economist, 12(1), 38-46.
  • Das, S. K. (2011). An empirical analysis on preferred investment avenues among rural and semi-urban households. Journal of Frontline Research in Arts and Science, 1, 26-36.
  • Diamantopoulos, A., Reynolds, N., & Schlegelmilch, B. (1994). Presenting in questionnaire design: the impact of respondent characteristics on error detection, Journal of the Market Research Society, 36(4), 295-315.
  • Fama, E. F. (1972). Components of investment performance. The Journal of Finance, 27(3), 551-567.
  • Fisher, C. M. (2007). Researching and writing a dissertation: A guidebook for business students (pp.171-190). New Jersey; Financial Times Prentice Hall.
  • Furnham, A. (1985). Why do people save? Attitudes to, and habits of, saving money in Britain. Journal of Applied Social Psychology, 15, 354-373.
  • Gavini, A. L., & Athma, P. (1999). Small savings schemes of post office need to be known more. Southern Economics, 37(20), 13-14.
  • Green, P. E., Tull, D. S., & Gerald, A. (1999). Research for Marketing Decisions (5th Ed.). 325-329. New Delhi: Prentice-Hall of India Pvt. Ltd.
  • Guariglia, A., & Rossi, V. (2002). Consumption, habit formation, and precautionary saving: Evidence from the British household panel survey. Oxford Economic Papers, 54, 1-19.
  • Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis. (7th Ed.). Upper Saddle River, N. J.: Pearson Prentice Hall.
  • Hair, J. F., Black, B., Anderson, R. E., & Tatham, R. L. (2005). Multivariate Data Analysis (6th Ed.). New Delhi: Prentice Hall of India.
  • Hurd, M. D. (1987). Saving of the elderly and desired bequests. American Economic Review, 77(3), 298-312.
  • Hurd, M. D. (1990). Research on the elderly: Economic status, retirement, and consumption and saving. Journal of Economic Literature, 28, 565-637.
  • Iyengar, M., Iyengar, V., &Tripathi;, S. (2012). Emotional perceptions of people towards equity market–An empirical study. 4D International Journal of Management and Science, 2(2) 73-89.
  • Jain, A. K., Pinson, C., & Malhotra, N. K. (1987). Customer loyalty as a construct in the marketing of bank services. International Journal of Bank Marketing, 5(3), 49-70.
  • Jayabal, G., & Kasilingam, R. (2009). Determinants of Expected return of salaried class investors in Tamil Nadu. The Journal of Indian Management and Strategy, 14, 14-25.
  • Jayaraman, R. (1987). A study of small savings schemes in North Arcot District’, 1976-86, unpublished thesis, University of Madras, TamilNadu, India.
  • Job, K. (1995). A Study on Investment Planning with Special Reference to State Government Officers in Palakkad District.
  • Jobber, D. (1985). Questionnaire factors and mail survey response rates. European Research, 13(1), 124-130.
  • Kaiser, H. F., & Rice, J. (1974). Educational and Psychological Measurement, 34(1), 111-117.
  • Karthikeyan, B. (2001). Small investors perception on post office small savings schemes.Unpublished thesis, Madras University, TamilNadu, India.
  • Katona, G. (1975). Psychological Economics. New York: Elsevier.
  • Kennickell, A., & Lusardi, A. (2005). Disentangling the importance of the precautionary saving motive. Working paper, Dartmouth College.
  • Kline, P. (1994). An easy guide to factor analysis, London, UK: Rout ledge Publications.
  • Knights, D., Sturdy, A., & Morgan, G. (1994). The consumer rules: An examination of the rhetoric and reality of marketing financial services. European Journal of Marketing, 28(3), 42–54.
  • Kumbhar, V. M. (2011). Customers’ demographic profile and satisfaction in E-banking: A study of Indian Banks. International Journal of Business Strategy and Management, 1(1), 1-9.
  • Lewis, B. R., & Bingham, G. H. (1991). The youth market for financial services. International Journal of Bank Marketing, 9(2), 3-11.
  • Lunt, P., & Livingstone, S. (1991). Psychological, social and economic determinants of saving: Comparing recurrent and total savings. Journal of Economic Psychology, 12, 621-641.
  • Lusardi, A. (2003). Planning and savings for retirement. Working paper, Dartmouth College.
  • Lusardi, A., & Mitchell, O. (2006). Financial literacy and planning: Implications for retirement wellbeing. Working paper, Dartmouth College.
  • MacCallum, R. C., Widaman, K. F., Zhang, S., & Hong, S. (1999). Sample size in factor analysis. Psychometric Methods, 14(10), 84-99.
  • Mathivannan, S., & Selvakumar, M. (2011). Savings and investment pattern of school teachers-A study with reference to Siva Kasi Taluk, Tamil Nadu. Indian Journal of Finance, 7(2),12-26.
  • Meera, E. (1995). Equity investment strategy and portfolio selection. Unpublished thesis. PhD thesis submitted to Bharathiyar University, Coimbatore.
  • Meller, P. (1993). Competition on price promotes insurance swap. Marketing, 2.
  • Min, S., & Khoon, C. C. (2013). Demographic factors in the evaluation of service quality in higher education: International students’ perspective. International Review of Management and Business Research, 2(4), 994-1010.
  • Mitchellmore, S., & Rowley, J. (2013). Entrepreneurial competencies of women entrepreneurs pursuing business growth. Journal of Small Business and Enterprise Management, 20(1), 125-142.
  • Murphy, J. (1990). Brand strategy, London: Director Books.
  • Nandal, D.S. (1992). Pattern of income, investment, expenditure and savings of selected demonstration farms in Haryana. Indian Journal of Agricultural Economy, 127, 11-19.
  • NCAER Survey. (1964). Attitude towards and motivation for savings.
  • Oppenheim, A. N. (1992). Questionnaire design. Interviewing and Attitude Measurement, London: Pinter Publishers.
  • Pallant, J. (2005). SPSS suvival manual: A step by step guide to data analysis using SPSS for windows (Version 12). Crows Nest, NSW: Allen & Unwin.
  • Pandit, B. L. (1991). The growth and structure of savings in India. Oxford University Press, 139.
  • Pett, M., Lackey, N., & Sullivan, J. (2003). Making sense of factor analysis: A practical guide to understanding factor analysis for instrument development in health care research. Thousand Oaks, CA: Sage Publication, Inc.
  • Powell, M., & Ansic, D. (1997). Gender differences in risk behaviour in financial decision making: An experimental analysis. Journal of Economic Psychology, 8(6), 605–628.
  • Roscoe, J. T. (1975). Fundamentals research statistics for behavioural sciences. (2nded.). in Hill, R. (1998). What sample size is ‘Enough’ in internet survey research? Interpersonal Computing and Technology: An electronic Journal for the 21st Century: Retrieved from http:// www.emoderators.com/ipct-j/1998/n3-4/hill.html and accessed on 20th March, 2015.
  • Shanthilal, S. (1963).Individual savings in an under development economy India - A case study. The Economic Weekly, 22, 995-1001.
  • Singh, A. (1979). A study of certain aspects of household savings behaviour in New Delhi. Journal of Marketing, 32, 87-91.
  • Somasundaram, V. K. (1998). A study on savings and investment pattern of salaried class in Coimbatore district, unpublished thesis, Bharathiyar University, Coimbatore, Tamilnadu.
  • Srinivasan. R. (1996). Investors’ protection – A study on legal aspects. Unpublished thesis. PhD Thesis submitted to Alagappa University, Karaikudi.
  • Stafford, M. R., Ganesh, G. K., & Garland, B. C. (1996). Marital influence in the decision-making process for services. The Journal of Services Marketing, 10(1), 6-21.
  • Tabachnick, B. G., & Fidell, L. S. (2013). Using multivariate statistics. Boston Pearson Education, 6.
  • Tamilkodi, A. P. P. (1983). Small savings schemes in Tamil Nadu: A trend study (1970-80). Unpublished thesis, University of Madras, TamilNadu.
  • Yadav, B., & Tiwari, A. (2012). A study on factors affecting customers investment towards life insurance policies. International Journal of Marketing, Financial Services & Management Research, 1(7), 55-61.
  • Zikmund, W. G., & Babin, B. J. (2012). Marketing Research (10th Ed.). Australia; [Mason, Ohio]: South-Western/Cen gage Learning.

Abstract Views: 418

PDF Views: 0




  • Investors' Perceptions About Kisan Vikas Patra(KVP):Evidence from Agartala

Abstract Views: 418  |  PDF Views: 0

Authors

Rajat Deb
Department of Commerce, Tripura Central University, Suryamaninagar, Tripura (West), Tripura, India
Abhijit Paul
Department of Commerce, Tripura Central University, Suryamaninagar, West Tripura, Tripura, India

Abstract


The objectives of the study is to report the motivating factors of respondents for investing in Kisan Vikas Patra (hereafter, KVP), a post office saving scheme and to assess the perceptions about the strategies to make it as an efficient investment instrument. An interview schedule comprising 41 questions with personal interview has been used to collect data from a sample size of 153 respondents chosen using different non-probability sampling techniques. A protocol interview with 10 respondents followed by a pilot survey with 20 respondents is carried out to check the validity of the questions, reliability and sample adequacy test is also performed. Through Factor analysis, five major factors are extracted. Based on such factors, student's t-test is carried out. The findings indicate that a number of factors ranging from safety, liquidity, investment and maturity in cash, satisficing return, non-disclosure of sources of income and Permanent Account Number (PAN) motivate for invest in KVP. It documents that a number of issues need to be amended like allowing tax benefits, reduction in maturity tenure, rationalising KYC norms, increase in the rate of return, provision for e-certificate and e-investment etc. The study also acknowledges its few limitations.

Keywords


Kisan Vikas Patra (KVP), Post Office, Survey, Factor Analysis, Student’s T-Test.

References