Entrepreneurship Through Marigold Cultivation: Evidence from Laxmibill Area of Tripura

The objectives of the study are to assess the different motivating factors for marigold cultivation and to report the problems the respondents are exposed to. A schedule comprising 50 questions with personal interview is used to collect data from a sample size of 130 respondents chosen using different non-probability sampling techniques. Different statistical tests like Factor analysis, Maan-Whitney U test, and Chi-square test have been performed to assess support for the hypotheses. The findings document that to improve the financial status, to become self-employed, good profit margin, and availability of inputs are the prime motivating factors for cultivation. Further, paucity of capital, frequent change in weather, insufficient government support, and shortage of skilled labourers are the constraints for cultivation. The sample size is considerably low as well as sample has been selected using different non-probability sampling techniques which themselves are not flawless. The results obtained from the study have practical implications not only for existing entrepreneurs, but also for potential entrepreneurs about the motivational forces and the problems they could encounter if they commence the cultivation, and accordingly can formulate their strategies for sustainability.