Journal of Entrepreneurship & Management

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Marketing Problems of Micro Enterprises of Papum Pare District


Affiliations
1 Department of Commerce, Assam University (Diphu Campus), Diphu, Assam, India
2 Department of Commerce, Rajiv Gandhi University, Rono Hills, Doimukh, Arunachal Pradesh, India
     

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The objective of the paper is to find out the problems faced by micro enterprises of Papum Pare district in marketing their products as well as the type of business enterprise chosen by micro entrepreneurs of Papum Pare district. The paper is also set to examine whether there is a significant relationship between the choice of business type by micro entrepreneurs of Papum Pare district and their marketing problems.

Keywords

Marketing, Marketing Problems, Marketing Practices, Micro Enterprises.
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  • Marketing Problems of Micro Enterprises of Papum Pare District

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Authors

Yumlembam Linthoi Chanu
Department of Commerce, Assam University (Diphu Campus), Diphu, Assam, India
Ashok Sharma
Department of Commerce, Rajiv Gandhi University, Rono Hills, Doimukh, Arunachal Pradesh, India

Abstract


The objective of the paper is to find out the problems faced by micro enterprises of Papum Pare district in marketing their products as well as the type of business enterprise chosen by micro entrepreneurs of Papum Pare district. The paper is also set to examine whether there is a significant relationship between the choice of business type by micro entrepreneurs of Papum Pare district and their marketing problems.

Keywords


Marketing, Marketing Problems, Marketing Practices, Micro Enterprises.