Journal of Entrepreneurship & Management

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A Case Study on Small Scale Soft Drinks Manufacturing Entrepreneurs in Belthangady Taluk


Affiliations
1 Post-Graduate Studies and Research in Commerce, University of Mysore, Mysore, Karnataka, India
2 DOS in Commerce, University of Mysore, Mysore, Karnataka, India
     

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There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs) like Pepsi Co and Coca Cola. In this background, the current study is taken up to highlight the problems and challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district.


Keywords

Carbonated Soft Drinks (CSDs), Coca Cola, Entrepreneurs, Pepsi, Multi-National Companies (MNC), Local Players.
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  • A Case Study on Small Scale Soft Drinks Manufacturing Entrepreneurs in Belthangady Taluk

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Authors

M. L. Ashoka
Post-Graduate Studies and Research in Commerce, University of Mysore, Mysore, Karnataka, India
T. S. Rakesh
DOS in Commerce, University of Mysore, Mysore, Karnataka, India

Abstract


There are many small soft drinks manufacturing units operating in the Dakshina Kannada district, one of the coastal regions of Karnataka state. It is a region having a long summer periods with radiant heat. These small local soft drinks makers try very hard to conquer the market. Many units started running the soft drinks manufacturing business after the survey of market potentials in this region and tried to cater to the needs of the local consumers. These local players have a strong network with retailers to reach consumers in this region against multi-national companies (MNCs) like Pepsi Co and Coca Cola. In this background, the current study is taken up to highlight the problems and challenges which are faced by the local soft drinks makers in Belthangady taluk of Dakshina Kannada district.


Keywords


Carbonated Soft Drinks (CSDs), Coca Cola, Entrepreneurs, Pepsi, Multi-National Companies (MNC), Local Players.

References