Journal of Entrepreneurship & Management

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What Makes an Entrepreneur?A Case of Agripreneur


Affiliations
1 Assistant Professor, Parul Institute of Management and Research, Parul University, Gujarat, India
2 Finance Student, Parul Institute of Management and Research, Parul University, Gujarat, India
     

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Mr. Dipak Arvindbhai Bhatt is the son of a marginal farmer, who was compelled to join family business 25 years back in 1994 due to ill health of his father at the cost of his studies. He was concerned about the bread and butter for the family as his business was quite debt drowning. When he joined the business, there was a debt of 1.2 million rupees against the assets of only four cattle and 8 acre (20 bigha) land. But his focused, flexible, and determinant attitude took his business up to a 20 million rupees venture along with 40 cattle and 65 acre (162 bigha) land. This case attempts to demonstrate the traits of entrepreneur, importance of marketing, and development of new market for milk products

Keywords

Entrepreneur, Dairy Farming, Entrepreneurial Traits, Decision Making, 5Fs, 4Ps.
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  • What Makes an Entrepreneur?A Case of Agripreneur

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Authors

Divyang J. Joshi
Assistant Professor, Parul Institute of Management and Research, Parul University, Gujarat, India
Ekta Joshi
Finance Student, Parul Institute of Management and Research, Parul University, Gujarat, India
Vaibhavi Patel
Finance Student, Parul Institute of Management and Research, Parul University, Gujarat, India

Abstract


Mr. Dipak Arvindbhai Bhatt is the son of a marginal farmer, who was compelled to join family business 25 years back in 1994 due to ill health of his father at the cost of his studies. He was concerned about the bread and butter for the family as his business was quite debt drowning. When he joined the business, there was a debt of 1.2 million rupees against the assets of only four cattle and 8 acre (20 bigha) land. But his focused, flexible, and determinant attitude took his business up to a 20 million rupees venture along with 40 cattle and 65 acre (162 bigha) land. This case attempts to demonstrate the traits of entrepreneur, importance of marketing, and development of new market for milk products

Keywords


Entrepreneur, Dairy Farming, Entrepreneurial Traits, Decision Making, 5Fs, 4Ps.

References