Journal of Entrepreneurship & Management

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An Overview of Opportunities in the E-Commerce Industry


Affiliations
1 Associate Professor, Hindustan Business School, Bengaluru, Karnataka, India
2 Student, Hindustan Business School, Bengaluru, Karnataka, India
     

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The e-commerce retail industry in India has grown substantially, driven by increasing Internet penetration, smartphone usage, and language diversity on e-commerce platforms. Further, adoption of digital wallets has become more widespread now, aided by the overall shift towards digital payments. The industry is expected to witness rapid growth, fuelled by a recently-held large deal. Consequently, the e-commerce retail logistics industry has grown at a brisk rate. While growth has been high, there are inherent challenges which the industry is trying to overcome. Some of the issues that confront the sector include high cost pressures, high returns, and inadequate physical infrastructure. Trends and developments in e-commerce retail, rising consumer expectations, and amplified demand for same-day deliveries are shaping the ways the e-commerce retail supply chain functions. This sector is also experiencing the rise of new business models like omni-channel retailing and new business models for last-mile delivery, like delivery through local retailers. Logistics requirements for the e-commerce retail sector are getting reshaped by continuously evolving business demands. The growth of the sector continues to be on an upwards trajectory, and is expected to continue to do so.

Keywords

E-commerce, Logistics, Entrepreneur, Supply Chain, Growth
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  • An Overview of Opportunities in the E-Commerce Industry

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Authors

K. Sumitha
Associate Professor, Hindustan Business School, Bengaluru, Karnataka, India
Chandrakala Rawat
Student, Hindustan Business School, Bengaluru, Karnataka, India
S. Darshan
Student, Hindustan Business School, Bengaluru, Karnataka, India
Naguru Harini
Student, Hindustan Business School, Bengaluru, Karnataka, India

Abstract


The e-commerce retail industry in India has grown substantially, driven by increasing Internet penetration, smartphone usage, and language diversity on e-commerce platforms. Further, adoption of digital wallets has become more widespread now, aided by the overall shift towards digital payments. The industry is expected to witness rapid growth, fuelled by a recently-held large deal. Consequently, the e-commerce retail logistics industry has grown at a brisk rate. While growth has been high, there are inherent challenges which the industry is trying to overcome. Some of the issues that confront the sector include high cost pressures, high returns, and inadequate physical infrastructure. Trends and developments in e-commerce retail, rising consumer expectations, and amplified demand for same-day deliveries are shaping the ways the e-commerce retail supply chain functions. This sector is also experiencing the rise of new business models like omni-channel retailing and new business models for last-mile delivery, like delivery through local retailers. Logistics requirements for the e-commerce retail sector are getting reshaped by continuously evolving business demands. The growth of the sector continues to be on an upwards trajectory, and is expected to continue to do so.

Keywords


E-commerce, Logistics, Entrepreneur, Supply Chain, Growth

References