Journal of Entrepreneurship & Management

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An overview of Google AdSense as a New Business Opportunity for Indian Entrepreneurs


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1 Bharat Petroleum Corporation Limited, India
     

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Google AdSense is owned by Google Inc. It is a free and simple program that facilitates website or blog owners to generate revenue by displaying targeted Google ads on their websites or blogs. Advertisers are individuals or organisations who pay Google for advertizing with Google AdSense. Publishers are bloggers or website owners and Google allows them to show various ads on behalf of advertisers. Based on the content of the blogs or websites and audience, Google AdSense automatically sends targeted text, image, video, and rich media based advertisements on these websites or blogs. Publishers can generate revenue based on the number of times audiences of their websites click the ads. If any entrepreneur has its website or blog, it provides an excellent opportunity for them to generate revenue using Google AdSense. This topic will cover the basics of the Google AdSense and how online entrepreneurs in India can capitalize on this new business opportunity.

Keywords

Advertisers, Blogs, Google AdSense, Google Adwords, Publishers.
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  • An overview of Google AdSense as a New Business Opportunity for Indian Entrepreneurs

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Authors

Pravin Maroti Kuhikar
Bharat Petroleum Corporation Limited, India

Abstract


Google AdSense is owned by Google Inc. It is a free and simple program that facilitates website or blog owners to generate revenue by displaying targeted Google ads on their websites or blogs. Advertisers are individuals or organisations who pay Google for advertizing with Google AdSense. Publishers are bloggers or website owners and Google allows them to show various ads on behalf of advertisers. Based on the content of the blogs or websites and audience, Google AdSense automatically sends targeted text, image, video, and rich media based advertisements on these websites or blogs. Publishers can generate revenue based on the number of times audiences of their websites click the ads. If any entrepreneur has its website or blog, it provides an excellent opportunity for them to generate revenue using Google AdSense. This topic will cover the basics of the Google AdSense and how online entrepreneurs in India can capitalize on this new business opportunity.

Keywords


Advertisers, Blogs, Google AdSense, Google Adwords, Publishers.

References