Journal of Management Research

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Stakeholder Influences on Environmental Marketing


Affiliations
1 School of Business, Monash University Jalan Lagoon Salatan, 46150 Bandar Sunway Selengor, Malaysia
2 Nottingham University Business School The University of Nottingham Malaysia Campus Jalan Broga 43500 Semenyih Selangor, Malaysia
     

   Subscribe/Renew Journal


This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders.

Keywords

Environmental Marketing, Stakeholder Influence
User
Notifications

  • Apaiwongse, T. S. (1994), The Influence of Green Policies on a Dual Marketing Center - An Ecological Marketing Approach, Journal of Business & Industrial Marketing, 9: 41-50.

  • Banerjee, S. B. (1999), Corporate Environmentalism - Perspectives from Organizational Learning, Management Learning, 29: 147-164.

  • Brunnermeier, S. B. and Cohen, M. A. (2003), Determinants of Environmental Innovation in US Manufacturing Industries, Journal of Environmental Economics and Management, 42: 278-293.

  • Buysse, R. and Verbeke, A. (2003), Proactive Environmental Strategies: A Stakeholder Management Perspective, Strategic Management Journal, 24: 453-470.

  • Coddington, W. (1993), Environmental Marketing - Positive Strategies for Reaching the Green Consumer, McGraw-Hill, NY.

  • Charter, M. (1992), Green Marketing- A Responsible Approach to Business, Greenleaf Publishing, UK.

  • Chattergee, S. and Price, B. (1991), Regression Analysis by Example, John Wiley & Sons, NY.

  • Crane, A. (1998), Exploring Green Alliances, Journal of Marketing Management, 14: 559-579.

  • Freeman, R. E. (1984), Strategic Management : A stakeholder approach, Pitman, Boston.

  • Frooman, J. (1999), Stakeholder Influence Strategies, Academy of Management Review, 24: 191-205.

  • Gago, R. F. and Antolin, M. N. (2004), Stakeholder Salience in Corporate Environmental Strategy, Corporate Governance, 4: 65-76.

  • Henriques, I. and Sadorsky, P. (1996), the Determinants of an Environmentally Responsive Firm: An Empirical Approach, Journal of Environmental Economics and Management, 30: 381-395.

  • Hutt, M. D., Staford, E. R., Walker, B. A. and Reingen, P. H. ( 2000), Defining the Social Network of a Strategic Alliance, Sloan Management Review, 41: 51-62.

  • Kassaye, W. W. ( 2001), Green Dilemma, Marketing Intelligence & Planning, 19: 444-455.

  • Kuhre, W. L.(1995), ISO 14020s Environmental Labelling-Marketing, Prentice Hall, NJ.

  • Menon, A. and Menon, A. (1997), Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy, Journal of Marketing, 61: 51-67.

  • Mitchell, R. K., Agle, B. R. and Wood, D. J. (1997), Towards a Theory of Stakeholder Identification and Salience: Defining the Principles of Who and What Really Matters, Academy of Management Review, 22: 853-886.

  • Nair, S. R. and Menon, G. (2008), Environmental Marketing System: A Proposed Model Based on Indian Experience, Business Strategy & the Environment, 17(8): 467-479.

  • Ndubisi, N. O. (2007), Relationship Quality Antecedents: The Malaysian Retail Banking Perspective, International Journal of Quality and Reliability Management, 24(8): 829-845.

  • Ndubisi, N. O. (2008), Socio-Environmental Marketing and Landscaping Adoption in Developing Nations: A Comparison of African and Asian Businesses, Journal of Asian and African Studies, 43: 251-277.

  • Ottman, J. A. (1993), Green Marketing - Opportunity for Innovation, NTC Business Books, Illinois.

  • Peattie, K. (1995), Environmental Marketing Management - Meeting the Green Challenge, Pitman Publishing, London.

  • Peattie, K. and Crane, A. (2005), Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal, 8: 357-370.

  • Polonsky, M. J. (1995), A Stakeholder Theory Approach to Designing Environmental Marketing Strategy, Journal of Business & Industrial Marketing, 10: 29-46.

  • Pujari, D., Wright, G. and Peattie, K. (2003), Green and Competitive: Influences on Environmental New Product Development Performance, Journal of Business Research, 56: 657-71.

  • Rivera-Camino, J. (2007), Re-evaluating Green Marketing Strategy: A Stakeholder Perspective, European Journal of Marketing, 41(11/12): 1328-1358.

  • Tzschentke, N., Kirk, D. and Lynch, P. A. (2004), Reasons for Going Green in Serviced Accommodation Establishments, International Journal of Contemporary Hospitality Management, 16: 116-124.

  • Van Dam and Apeldoorn, Y. K. (1996), Sustainable Marketing, Journal of Macromarketing, 16: 45-56.


Abstract Views: 417

PDF Views: 8




  • Stakeholder Influences on Environmental Marketing

Abstract Views: 417  |  PDF Views: 8

Authors

Sumesh R Nair
School of Business, Monash University Jalan Lagoon Salatan, 46150 Bandar Sunway Selengor, Malaysia
Nelson Oly Ndubisi
Nottingham University Business School The University of Nottingham Malaysia Campus Jalan Broga 43500 Semenyih Selangor, Malaysia

Abstract


This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders.

Keywords


Environmental Marketing, Stakeholder Influence

References