Journal of Management Research

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Stakeholder Influences on Environmental Marketing


Affiliations
1 School of Business, Monash University Jalan Lagoon Salatan, 46150 Bandar Sunway Selengor, Malaysia
2 Nottingham University Business School The University of Nottingham Malaysia Campus Jalan Broga 43500 Semenyih Selangor, Malaysia
     

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This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders.

Keywords

Environmental Marketing, Stakeholder Influence
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  • Stakeholder Influences on Environmental Marketing

Abstract Views: 398  |  PDF Views: 8

Authors

Sumesh R Nair
School of Business, Monash University Jalan Lagoon Salatan, 46150 Bandar Sunway Selengor, Malaysia
Nelson Oly Ndubisi
Nottingham University Business School The University of Nottingham Malaysia Campus Jalan Broga 43500 Semenyih Selangor, Malaysia

Abstract


This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders.

Keywords


Environmental Marketing, Stakeholder Influence

References