Journal of Management Research

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Purchasing Behavior for Pirated Products


Affiliations
1 Faculty of Economics & Management Sciences International Islamic University, Malaysia Box No. 10, 50728 Kuala Lumpur, Malaysia
2 Department of Economics University of Rajshahi, Bangladesh
     

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The purpose of this study is to explore the factors influencing the Bangladeshi consumers' perception toward purchasing pirated products. To explore these factors, this study had conducted a survey among the Bangladeshi consumers'. The data analysis was conducted through exploratory factor analysis, confirmatory factor analysis and structural equation modeling to test the hypotheses. Among the four variables, individual personalities and economic conditions are the most significant followed by social influences and pricing of pirated products. The outcome of this research showed a comprehensively integrated framework for policy maker and business enterprise to understand the dynamic relationships among dimensions of social influence, pricing, economy, and personality to understand the consumers' perception toward purchasing pirated products. Further research is needed to examine these factors with additional samples before generalization can be made.

Keywords

Pirated Products, Social Influence, Purchasing Behavior
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  • Purchasing Behavior for Pirated Products

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Authors

Sabbir Rahman
Faculty of Economics & Management Sciences International Islamic University, Malaysia Box No. 10, 50728 Kuala Lumpur, Malaysia
Ahasanul Haque
Faculty of Economics & Management Sciences International Islamic University, Malaysia Box No. 10, 50728 Kuala Lumpur, Malaysia
Mahbubur Rahman
Department of Economics University of Rajshahi, Bangladesh

Abstract


The purpose of this study is to explore the factors influencing the Bangladeshi consumers' perception toward purchasing pirated products. To explore these factors, this study had conducted a survey among the Bangladeshi consumers'. The data analysis was conducted through exploratory factor analysis, confirmatory factor analysis and structural equation modeling to test the hypotheses. Among the four variables, individual personalities and economic conditions are the most significant followed by social influences and pricing of pirated products. The outcome of this research showed a comprehensively integrated framework for policy maker and business enterprise to understand the dynamic relationships among dimensions of social influence, pricing, economy, and personality to understand the consumers' perception toward purchasing pirated products. Further research is needed to examine these factors with additional samples before generalization can be made.

Keywords


Pirated Products, Social Influence, Purchasing Behavior

References