Journal of Management Research

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The Impact of Non-market Forces on Competitive Positioning


Affiliations
1 SP Jain Institute of Management & Research DN Road, Andheri (W), Mumbai 400058, India
     

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In 1980 Michael E Porter gave us the 5 forces model for analyzing industry attractiveness. These forces have their own individual determinants, but being behaviorally determined, they are obviously subject to the history and culture of the social fabric in which they operate. The paper looks at each of the forces and isolates non market influences like history, religion and culture that have influenced the competitive positioning of firms in specific markets. The instances discussed are obviously not completely exhaustive in their determination of the competitive positioning, but suggest a methodology that may be adopted for looking at the international attractiveness of foreign markets. It may thus be used to support and verify market entry decisions for MNCs.

Keywords

Competition, Industry Analysis, Culture, Religion
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  • The Impact of Non-market Forces on Competitive Positioning

Abstract Views: 475  |  PDF Views: 5

Authors

Ajit Prasad
SP Jain Institute of Management & Research DN Road, Andheri (W), Mumbai 400058, India

Abstract


In 1980 Michael E Porter gave us the 5 forces model for analyzing industry attractiveness. These forces have their own individual determinants, but being behaviorally determined, they are obviously subject to the history and culture of the social fabric in which they operate. The paper looks at each of the forces and isolates non market influences like history, religion and culture that have influenced the competitive positioning of firms in specific markets. The instances discussed are obviously not completely exhaustive in their determination of the competitive positioning, but suggest a methodology that may be adopted for looking at the international attractiveness of foreign markets. It may thus be used to support and verify market entry decisions for MNCs.

Keywords


Competition, Industry Analysis, Culture, Religion

References