Journal of Management Research

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Role of Ethics in Dental Marketing


Affiliations
1 Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, India
2 University School of Management Studies Guru Gobind singh Indraprastha University Delhi 110075, India
3 Department of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, India
     

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Advent of newer technology, awareness and access to dental care have led to a strong sense of competition amongst dental professionals, as a result of which stronger marketing strategies are being employed to penetrate the market. This study assesses the attitudes of practicing dental surgeons' towards role of ethics for marketing in dental practice. A nine closed item questionnaire was e-mailed to 70 randomly identified dental surgeons. The questionnaire focused on role and methods of marketing in dental practice, ethical perspective towards dental marketing and appraisal for regulations for marketing. It was found that majority of Indian practitioners view advertising as an important means of communication to the patients. General dentists were more inclined towards advertising as compared to the specialists. However, irrespective of the type of practice/education, all practitioners felt that there was a need for regulating the type of practices used for advertising.

Keywords

Dental Marketing, Dentistry, Ethics in Dental Marketing
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  • Role of Ethics in Dental Marketing

Abstract Views: 404  |  PDF Views: 5

Authors

Mahesh Verma
Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, India
Anil K. Saini
University School of Management Studies Guru Gobind singh Indraprastha University Delhi 110075, India
Ruchika Roongta Nawal
Department of Conservative Dentistry and Endodontics Maulana Azad Institute of Dental Sciences Bahadur Shah Zafar Marg, New Delhi-110002, India

Abstract


Advent of newer technology, awareness and access to dental care have led to a strong sense of competition amongst dental professionals, as a result of which stronger marketing strategies are being employed to penetrate the market. This study assesses the attitudes of practicing dental surgeons' towards role of ethics for marketing in dental practice. A nine closed item questionnaire was e-mailed to 70 randomly identified dental surgeons. The questionnaire focused on role and methods of marketing in dental practice, ethical perspective towards dental marketing and appraisal for regulations for marketing. It was found that majority of Indian practitioners view advertising as an important means of communication to the patients. General dentists were more inclined towards advertising as compared to the specialists. However, irrespective of the type of practice/education, all practitioners felt that there was a need for regulating the type of practices used for advertising.

Keywords


Dental Marketing, Dentistry, Ethics in Dental Marketing

References