Service Orientation and Persistence at Work

Service orientation as a helpful, thoughtful, considerate, cooperative, and kindhearted disposition is an attitude needed in all kinds of jobs that involve direct dealing with people. It is more important in service organizations. This study is of employees representing variety of jobs in a large corporate hospital. Results reveal that employees differ significantly in their service orientation according to their designation and there is a strong positive and significant relationship between service orientation and persistence in their current job. Implications are drawn and discussed from the study for human resource selection and training in hospital organisations.