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Identification of Sources of Job Stress:A Study of Bank Marketing Executives
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The present study identified the sources of job stress among marketing executives working in private banking sector of Punjab. A self-administered questionnaire consisting of personal information and items related to respondents' job stress was used to collect the data from 600 marketing executives. The factors having potential to produce job stress identified through factor analysis are 'lack of clarity and growth', 'work-life imbalance', 'work overload', 'lack of autonomy', 'unachievable targets', 'poor communication system' and 'poor interpersonal relations'. The detailed findings and managerial implications for private banks are discussed.
Keywords
Job Stress, Sources, Stressors, Banking, Marketing Executives.
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