Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Leading the Corporate for Social and Environmental Responsiveness: a Case of Bajaj Group of India


Affiliations
1 Management-HR & QMS, National Institute of Technical Teachers' Training and Research, Shyamla Hills, Bhopal (M.P.)
2 RCNAEB Cell, Indian Institute of Forest Management, Bhopal (M.P.)
     

   Subscribe/Renew Journal


Leaders play a very important role for corporate development and societal responsiveness. In the context of corporate social responsibility, there is a need for leaders who can visualize business more than a profit earning activity. A deep compassion for society, environment and people clubbed with the growth and production oriented motive for organization, is pre-requisite for the leaders who visualize their organization holding corporate social responsibility. In view of the above, there is a great need to assess various aspects of the leadership process being reflected by Bajaj Group at Hind Lamps and its impact on various Corporate Social Responsibility (CSR) activities and corporate strategies. To ascertain the views of the staff of Hind Lamps about their managerial staff or seniors, the adapted version of Leadership&management style (O) questionnaire was used. Results revealed various functions and dimensions of leadership in Hind Lamps. The ethics and philanthropy based approach is still encouraging the Bajaj corporate to transform their organizational units with a social and environmental mission. A more positive approach in practicing transformational leadership at different levels may be required for effectively realizing the corporate social responsibility mission.

Keywords

Corporate Social Responsibility, Leadership, India, Culture And Values
Subscription Login to verify subscription
User
Notifications
Font Size

  • Goleman Daniel. 1997. Working with emotional intelligence. Bantam Press.
  • Gordon and Berry. 1961. Environmental Leadership: Who and Why. BBR.
  • Hunt, Hoskins, Schriesheim and Stewart. 1984. International Perspectives on managerial behaviour and leadership, New York: Pergomon pp: 28-44.
  • Lantos. 2001. cited in Galliaria, D.M.A. 2004. Derives and Models in CSR. Study material in corporate social responsibility. Mumbai, Marsee Monjee Institute of Management Studies: PP 47-59.
  • Mittal, M. 2007. Corporate Social Responsibility: A New Way of Doing Business. Management and Labour Studies, Vol. 32 (2).
  • Mohanty, K. 2005. Corporate Social Responsibility: Present Practices and Future Possibilities. Indian Journal of Industrial Relations, Vol.40 (4).
  • Nash,2004..http://www.naturresources.org/minerals/csr/Changing%20Values ,%20Changing%20Corporate%20Cultures%20-%20ICME.pdf.
  • Patterson, K. 2007. Corporate Social Responsibility: The Role of Leadership. Effective Executive, Sept 07, pp 35-40.
  • Parul, R. 2002. Leading JFM through nurturance: an Indian scenario. International Forestry Review Vol. 7(2).
  • Rao,T.V. 2005. The Power of 360 degree feedback: Maximizing Managerial and Leadership Effectiveness. Response books, New Delhi.
  • Sinha, J.B.P. 1970. Development through behaviour modification. Allied Publishers, Bombay.
  • Sinha, J.B.P.1980. The nuturant task leader. Concept Publishing, New Delhi.
  • Sinha, J.B.P.1984. A model of effective leadership Style in India. International Studies of Management and organization.14, (2-3), pp.86-98.
  • Sinha, J.B.P. 1997. A cultural perspective on organizational behaviour in India. In;P.C. Earley and Eroz (eds). New perspective on international Industrial Organizational Psychology, PP.53-74. The New Lexington Press, San Francisco.
  • Waldman, Siegel & Javidan. 2004. Transformational leadership and CSR working paper- 0415, http:/www. ideas.repec.org/p/rip/rpiwpe/0415.htm.
  • www.bajajelectricals.com.
  • www.thefinancialexpress.htm/February 05, 2006/'CSR is needed for our survival’.htm.

Abstract Views: 338

PDF Views: 2




  • Leading the Corporate for Social and Environmental Responsiveness: a Case of Bajaj Group of India

Abstract Views: 338  |  PDF Views: 2

Authors

Parul Rishi
Management-HR & QMS, National Institute of Technical Teachers' Training and Research, Shyamla Hills, Bhopal (M.P.)
Swati Moghe
RCNAEB Cell, Indian Institute of Forest Management, Bhopal (M.P.)

Abstract


Leaders play a very important role for corporate development and societal responsiveness. In the context of corporate social responsibility, there is a need for leaders who can visualize business more than a profit earning activity. A deep compassion for society, environment and people clubbed with the growth and production oriented motive for organization, is pre-requisite for the leaders who visualize their organization holding corporate social responsibility. In view of the above, there is a great need to assess various aspects of the leadership process being reflected by Bajaj Group at Hind Lamps and its impact on various Corporate Social Responsibility (CSR) activities and corporate strategies. To ascertain the views of the staff of Hind Lamps about their managerial staff or seniors, the adapted version of Leadership&management style (O) questionnaire was used. Results revealed various functions and dimensions of leadership in Hind Lamps. The ethics and philanthropy based approach is still encouraging the Bajaj corporate to transform their organizational units with a social and environmental mission. A more positive approach in practicing transformational leadership at different levels may be required for effectively realizing the corporate social responsibility mission.

Keywords


Corporate Social Responsibility, Leadership, India, Culture And Values

References