Journal of Rural and Industrial Development

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Role of Panchayati Raj institutions Towards Consumer Protection and Awareness among Rural People in Tamil Nadu


Affiliations
1 Department of Management Studies, Vinayaka Missions Kirupananda Variyar Engineering College, (Vinayaka Missions University), Tamil Nadu, India
2 Department of Management Studies, Vinayaka Missions Kirupananda Variyar Engineering College (Vinayaka Missions University), Tamil Nadu, India
3 Annapoorana Engineering College, Tamil Nadu, India
     

   Subscribe/Renew Journal


The Consumer Protection Act enacted in a unique and highly progressive piece of social welfare legislation can only give certain rights to the consumers, but its functioning and implementation largely depends on the awareness and efforts of the consumers themselves. The problem is more acute in the rural areas. To reach the rural consumers, it is crucial to involve the Panchayati Raj institutions in not only educating consumers but also ensuring that fake and spurious products are not promoted in the rural markets. The study aims to the rural people in aspects of creating consumer awareness and also aims to contribution towards consumer protection in Panchayati Raj institutions in Tamil Nadu. The interview schedules were prepared and collected for Panchayati Raj institutions. Rural people of selected sample of 66 villages from five districts were approached and finally 319 respondents were used for analysis. The study reveals that Panchayati Raj institutions in Tamil Nadu have been taken for minimum efforts taking by the rural consumer awareness and need to address the concerns of the rural consumers and the only way to forward is to involve the available constitutional mechanism of Panchayati Raj institutions.

Keywords

Consumer Protection, Panchayati Raj, Consumer Awareness, Rural People, Awareness.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Anand, N. (1992). Consumer guidance society of India. Keemat, 5(3&4), 2-3.

  • Bapat, M. (1988). Critical evaluation of women as a consumer. Economic and Political Weekly, 14(4), 797-804.

  • Bhatia, V. (1973). A study of homemaker’s buying behavious and attitude towards certain marketing practices in the city Baroda, M.Sc. thesis (unpublished), M.S. University, Baroda.

  • Bijapurkar, R., & Shukla, R. (2008). Spotlight on rural consumers, December 3, Retrieved from www.livemint.com.

  • Chandwani, S. (2009). Marketing to rural consumers. Vision, 13(2), 23-45.

  • Consumer education: A key factor of being responsible citizen (CES/06/25). Retrieved from http://europa.eu/rapid/press-release_CES-06-25_en.htm.

  • Khurana, S., & Khurana, P. (2012). Consumer awareness regarding consumer protection and consumer protection act 1986: An empirical study. International Journal of Research in Finance & Marketing, 2(2), 279-291.

  • Kumar, S., & Velayudhan (2009). Rural marketing: targeting the non-urban consume. Response books, Sage Publications, Kolkatta.

  • Mahipal. (2006). Panchayat Raj and BharatNirman. Kurukhetra, 12(3), 65.

  • Mehta, P. S. (1998). How to Survive as a Consumer, CUTS Publication, New Delhi.

  • Palanithurai, G. (2008). Critical interventions on the critical issues by the civil societies. South Asian Politics, New Delhi.

  • Prasad, P. M. (2001). Business Consumer and the Government. Mittal Publications, New Delhi.

  • Bijapurkar, R, & Shukla, R. (2009). The Rural Consumer Myth - II, March 26. Retrieved from www.livemint.com

  • Rangarajan, L. N. (1992). Kautilya: The Arthashastra. New Delhi: Penguin Books.

  • Sieradzka, M. (2008). Commentary to Art. 38 of the Act on Competition and Consumer Protection, in act on Competition and consumer protection.

  • Singh S.S., & Chadah, S. (2009). Consumer Protection in India some reflections. Indian Institute of Public Administration, New Delhi.

  • Thiagarajan, R. (2008). Ancient views on consumer rights and remedies. In V.N. Vishvanathan (Ed.), Consumer rights in service sector, New Delhi: Concept Publishing Company.


Abstract Views: 309

PDF Views: 0




  • Role of Panchayati Raj institutions Towards Consumer Protection and Awareness among Rural People in Tamil Nadu

Abstract Views: 309  |  PDF Views: 0

Authors

G. Palaniappan
Department of Management Studies, Vinayaka Missions Kirupananda Variyar Engineering College, (Vinayaka Missions University), Tamil Nadu, India
C. S. Ramanigopal
Department of Management Studies, Vinayaka Missions Kirupananda Variyar Engineering College (Vinayaka Missions University), Tamil Nadu, India
S. Subhashini
Annapoorana Engineering College, Tamil Nadu, India

Abstract


The Consumer Protection Act enacted in a unique and highly progressive piece of social welfare legislation can only give certain rights to the consumers, but its functioning and implementation largely depends on the awareness and efforts of the consumers themselves. The problem is more acute in the rural areas. To reach the rural consumers, it is crucial to involve the Panchayati Raj institutions in not only educating consumers but also ensuring that fake and spurious products are not promoted in the rural markets. The study aims to the rural people in aspects of creating consumer awareness and also aims to contribution towards consumer protection in Panchayati Raj institutions in Tamil Nadu. The interview schedules were prepared and collected for Panchayati Raj institutions. Rural people of selected sample of 66 villages from five districts were approached and finally 319 respondents were used for analysis. The study reveals that Panchayati Raj institutions in Tamil Nadu have been taken for minimum efforts taking by the rural consumer awareness and need to address the concerns of the rural consumers and the only way to forward is to involve the available constitutional mechanism of Panchayati Raj institutions.

Keywords


Consumer Protection, Panchayati Raj, Consumer Awareness, Rural People, Awareness.

References