Journal of Rural and Industrial Development

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Social Advertising for the Family Planning:An Analysis of Issues Which are Affecting Family Planning in Rural Area


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1 Birla Institute of Technology, Ranchi, Jharkhand, India
     

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India is the second largest country in the world, of this 70% (Census, 2011) population is living in the rural area. India is supporting 16 % of the world’s population. India’s population is increasing in an exponential manner. It has been found that the advertisement plays a key role to make people aware of family planning. To study the use of family planning practices/methods among the married women of reproductive age (15- 40yrs) was selected. Community-based study was conducted to find the awareness towards family planning advertisement among rural women. Determinants of demand for family planning are analyzed to find the impact of family planning advertising on changing attitude and awareness level among consumers.

Keywords

Family Planning, Social Advertising, Awareness, Rural Area.
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  • Social Advertising for the Family Planning:An Analysis of Issues Which are Affecting Family Planning in Rural Area

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Authors

Kunal Sinha
Birla Institute of Technology, Ranchi, Jharkhand, India
S. N. Sahdeo
Birla Institute of Technology, Ranchi, Jharkhand, India

Abstract


India is the second largest country in the world, of this 70% (Census, 2011) population is living in the rural area. India is supporting 16 % of the world’s population. India’s population is increasing in an exponential manner. It has been found that the advertisement plays a key role to make people aware of family planning. To study the use of family planning practices/methods among the married women of reproductive age (15- 40yrs) was selected. Community-based study was conducted to find the awareness towards family planning advertisement among rural women. Determinants of demand for family planning are analyzed to find the impact of family planning advertising on changing attitude and awareness level among consumers.

Keywords


Family Planning, Social Advertising, Awareness, Rural Area.

References