Regulatory Bodies’ Perceived Retailing Ethics

The paper aims to explore empirically the perceptions of regulatory bodies about the ethical behaviour of retailers. In the modern competitive and globalised business unfair ethical practices as highlighted by media are common. In this context need arises to examine the ethical behaviour of retailer as well. In fact, the retailers are expected to follow the ethical virtues in their dealings with all the stakeholders in retail business. This initiates an investigation of perceptions of regulatory bodies about the extent to which retailers are being ethicalin their conduct. The study is based upon the data obtained from regulatory bodies of a northern Indian city with a specific designed schedule. The exploratory factor analysis was carried out for data summarisation along with ANOVA to extract the mean difference in the perceptions of various regulatory bodies. The retailers are respectful but the hide some facts about retail business. They often criticise their competitors with regulatory bodies' officials and corruption also prevails to some extent in the relationship between retailers and regulatory bodies.