A Study of Impact of Supply Chain Strategy on Supply Chain Performance:An Empirical Investigation on Automobile Industry in India

Supply chain management practices are proven to be one of the major strategic tools in development of competitiveness and enhancing performance of the firm. The objectives of this research is to find appropriate type of supply chain management practices needs to be adopted in order to enhance the organizational performance. This research also shows the connection link between Supply Chain Strategies (SCS) and Supply Chain Performance (SCP) and thereby investigate the direct impact of dimensions of supply chain strategy on SCP and its impact on firm’s performance. A quantitative research survey was conducted among 311 small and medium owners/managers of automobile organizations. SPSS 23.0 was used to analyze the data. Structural Path Modeling (SEM) was conducted to assess the proposed model analysis and to test the statistically significant relationship of the hypothesis. This research is an attempt to bridges the gap and deficiency in the research done previously on this issue and particularly about the relationship between supply chain strategy dimensions on SCP. The first and foremost objective of this study is to find how SCS dimensions are related with SCP dimensions. The basic idea behind this research is taken from previous research done by Fantazy et al. in 2009. In his research he suggested that further investigation can be made on his research in a different geographical region. To further widen understanding on this topic and following recommendation of the preceding research, this research closely relate to Fantazy et al.’s 2009 research. This research is done on the Indian automotive industry, which currently is having high importance. The findings of the research revealed that chain strategy positively impacted performance of supply chain and thereby influencing the business performance.