Journal of Supply Chain Management Systems

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Dynamic Capability View of Adaptability on New Product Success Launch


Affiliations
1 Operations Management, Management Development Institute Gurgaon, Haryana, India
     

   Subscribe/Renew Journal


Using dynamic capability view (DCV) lens, we have examined the impact of supply chain adaptability (SCA), and supply chain capability (SCC) on new product launch success (NPLS) in Indian context. Using a convenience sampling and snowballing method, a sample of 209 was collected from middle management executives of medium to large firms We used SEM and AMOS for testing the hypotheses. We observed that the SCA was positively associated with the NPLS, while the SCC had an indirect effect on the NPLS mediated by the SCA. We concluded that the SCA was an important driver in the NPLS, which even mediated the SCC. The findings from this study have academic and practice impact for business.

Keywords

New Product Launch Success, Supply Chain Capability, Supply Chain Adaptability, Dynamic Capabilities.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Australian Food & Grocery Council (2017). Supply Chain Strategy and Capability Assessment. A.T. Kearney.

  • Schoenherr, T., & Swink, M. (2015). The roles of supply chain intelligence and adaptability in new product launch success. Decision Sciences, 46(5), 901–936.

  • Beske, P., Land, A., & Seuring, S. (2014). Sustainable supply chain management practices and dynamic capabilities in the food industry: A critical analysis of the literature. International Journal of Production Economics, 152, 131–143.

  • Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they? Strategic Management Journal, 21(10–11), 1105–1121.

  • Podsakoff, P. M., & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12, 531–544.

  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88, 879–903.

  • Hair Jr, J. F., Anderson, R. E., Tatham, C. L., & Black, W. C. (1992). Multivariate data analysis. New York, NY: Macmillan.

  • Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 31, 93–96.

  • Teece, D. J., & Pisano, G. (1994). The dynamic capabilities of firms: An introduction Ind. Corp. Change 3(3), 537–556.

  • Wook Kim, S. (2006). The effect of supply chain integration on the alignment between corporate competitive capability and supply chain operational capability. International Journal of Operations & Production Management, 26(10), 1084–1107.

  • Blome, C., Schoenherr, T., & Rexhausen, D. (2013). Antecedents and enablers of supply chain agility and its effect on performance: A dynamic capabilities perspective. International Journal of Production Research, 51(4), 1295–1318.

  • Gligor, D. M., & Holcomb, M. C. (2012). Antecedents and consequences of supply chain agility: Establishing the link to firm performance. Journal of Business Logistics, 33(4), 295–308.

  • Hult, G. T. M., Ketchen Jr, D. J., Cavusgil, S. T., & Calantone, R. J. (2006). Knowledge as a strategic resource in supply chains. Journal of Operations Management, 24(5), 458–475.

  • Morita, M., & Machuca, J. A. (2018). Integration of product development capability and supply chain capability: The driver for high performance adaptation. International Journal of Production Economics, 200, 68–82.

  • Petersen, K. J., Handfield, R. B., & Ragatz, G. L. (2005). Supplier integration into new product development: coordinating product, process and supply chain design. Journal of operations management, 23(3–4), 371–388.

  • Lummus, R. R., Vokurka, R. J., & Alber, K. L. (1998). Strategic supply chain planning. Production and inventory management Journal, 39(3), 49.

  • Tolonen, A., Haapasalo, H., Harkonen, J., & Verrollot, J. (2017). Supply chain capability creation – The creation of the supply chain readiness for a new product during product development process. International Journal of Production Economics, 194, 237–245.


Abstract Views: 293

PDF Views: 0




  • A Dynamic Capability View of Adaptability on New Product Success Launch

Abstract Views: 293  |  PDF Views: 0

Authors

Amit Kumar Gupta
Operations Management, Management Development Institute Gurgaon, Haryana, India
Narain Gupta
Operations Management, Management Development Institute Gurgaon, Haryana, India

Abstract


Using dynamic capability view (DCV) lens, we have examined the impact of supply chain adaptability (SCA), and supply chain capability (SCC) on new product launch success (NPLS) in Indian context. Using a convenience sampling and snowballing method, a sample of 209 was collected from middle management executives of medium to large firms We used SEM and AMOS for testing the hypotheses. We observed that the SCA was positively associated with the NPLS, while the SCC had an indirect effect on the NPLS mediated by the SCA. We concluded that the SCA was an important driver in the NPLS, which even mediated the SCC. The findings from this study have academic and practice impact for business.

Keywords


New Product Launch Success, Supply Chain Capability, Supply Chain Adaptability, Dynamic Capabilities.

References