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Green Supply Chain Management in Hotel Azure: A Case in Sustainability


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1 Myra School of Business, Mysuru, Karnataka, India
     

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This paper is a real life case study describing how a much celebrated resort Hotel having a beautiful ocean front adopted environmental initiatives at every stage of its supply chain. The initiatives started with their own operations first. Thereafter, the Hotel considered its inbound logistics part of the supply chain as well as the outbound part of the supply chain and worked with suppliers, waste handlers and other business partners to green these stages too. The case describes many details of the action plans incorporated by the Hotel in its process of greening all operations. Because it is in the case study format emphasis has been given to describe exact procedures of greening the supply chain. It is the objective of the case writer to inspire players in the Hotel and Hospitality industry to adopt green supply chain initiatives into their supply chain and contribute towards the sustainability of the region.

Keywords

Green Supply Chain Management, Hotel Industry, Sustainability.
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  • Green Supply Chain Management in Hotel Azure: A Case in Sustainability

Abstract Views: 332  |  PDF Views: 0

Authors

Purba H. Rao
Myra School of Business, Mysuru, Karnataka, India

Abstract


This paper is a real life case study describing how a much celebrated resort Hotel having a beautiful ocean front adopted environmental initiatives at every stage of its supply chain. The initiatives started with their own operations first. Thereafter, the Hotel considered its inbound logistics part of the supply chain as well as the outbound part of the supply chain and worked with suppliers, waste handlers and other business partners to green these stages too. The case describes many details of the action plans incorporated by the Hotel in its process of greening all operations. Because it is in the case study format emphasis has been given to describe exact procedures of greening the supply chain. It is the objective of the case writer to inspire players in the Hotel and Hospitality industry to adopt green supply chain initiatives into their supply chain and contribute towards the sustainability of the region.

Keywords


Green Supply Chain Management, Hotel Industry, Sustainability.