An Empirical Study of Meat Supply Chain and Prices Pattern in Lahore (Pakistan): A Case Study

Meat has become an integral part of human body because it is an affluent source of proteins, vitamins, minerals, micronutrients, and fats for human beings. This study is an attempt to investigate the spending of meat and pricing model in Lahore city.The essential factors of the contribution of small farmers of livestock in the meat sector have been highlighted in this paper. Based on the primary data of year 2008 from some stakeholders, dealers and officials of the meat industryof Lahore,the findings of this research reveal that the meat prices are growing up due to unnecessary transportation expenditures imposedon the suppliers (farmers) of remote areas. The global changes like 9/11 and other regional, national and international challenges have significant impacts on the meat production, consumption and pricing patterns. Based on the information embarkedon this primary research, this study invokes the role of the Government and policy makers to perk up the productivity of meat. The authors are of the point of view that this seminal research will provide insight to the policy makers, planners, strategists,businessmen, and future researchers to replicate and spread it over other parts of the country.